Too Many Choices, Not Enough Time

By my estimate, there are 479 trillion beauty products on the market, with more being released each day. I choose my products by reviews and pro endorsements (meaning other makeup artist recommendations–not paid celebrity endorsements) but even with those filters, there are still a ton of options out there.

I recently discovered and I think it’s a great resource for beauty product purchases. When you sign up (it’s free!), you fill out a beauty questionnaire so they can recommend products for you. It’s not the most detailed questionnaire, but it certainly helps narrow down your options. For example, the foundation categories in my profile, aka “Best4You Beauty Finder,” are “Best Overall Foundation,” “Best New 4 You,” “Best 4 You On a Budget,” “Best Natural 4 You,” “Best With SPF,” and “Best 4 Oil Free.” I was pretty impressed by the category breakdown, especially because it shows the product along with user reviews. is also quite thorough with its main categories which include makeup, hair care and bath and body.

It’s a retail site, so the recommendations only include the lines that they sell. However, the brand list is extensive and includes big names like Estee Lauder, Stila and Clinique, as well as the increasingly popular pro favorite lines like Dr. Brandt, Jemma Kidd and Pixi. When you purchase products from, you get 10% back in the form of BloomDollars, which you can use towards your next purchase. (And if you shop on Cyber Monday, you get 40% back.)

You can also look in other members’ “Beauty Cabinets” to see what people similar to you (as far as age, skin type, skintone and skin concerns) use. I think this is a cool feature and another way to narrow down product selections.

So if you’re overwhelmed by all of the products out there and aren’t sure what choices would personally work for you, I’d say is worth checking out.

Have a beautiful day 🙂

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