I review a lot of eye primers because a) I find eye primers to be essential and b) I seem to get a lot of eye primer samples. My most recent eye primer sample was the Prime Time Eyelid Primer by bareMinerals. I have to admit, I am not a huge bareMinerals fan, so I had low expectations. Sorry if that sounds harsh, but if I can’t be honest on my own beauty blog, where can I be?
To test this primer’s effectiveness, I tested it against my control primer, Too Faced Shadow Insurance. Shadow Insurance has long been my Holy Grail of eye primers, but I am always open to trying something new. What kind of makeup artist would I be if I wasn’t? So for a few days, I wore Prime Time on one eye, and Shadow Insurance on the other, with a variety of eyeshadows and liners applied over.
And what did I find? Well, first off, Prime Time is an excellent wear-alone primer for those with pale skin. If you’re light like I am, this primer would be considered flesh tone. I have light skin and visible veins on my eyelids (I feel gross just typing that) and this primer covers them up without making it look like I have eye makeup on. In this wear-alone situation, it beats out Shadow Insurance. I think it has something to do with the heavier consistency, although it’s not so heavy that it looks cakey.
As far as the longevity factor, it is equal to Shadow Insurance. The eyeshadows and liners I used stayed on just as well on both eyes.
Eye primers are supposed to intensify the colors applied over them, and Prime Time does an excellent job with this. Every time, my eye makeup on the Prime Time eye was slightly more intense after several hours.
But when it comes to avoiding creasing, Shadow Insurance wins. The Prime Time eye was not completely ruined by creasing, but at the end of the day each time, there was creasing there, but not on the other eye. Some people like creasing, so this may not be a negative for everyone.
Overall, this is great eye primer and I would recommend it for sure. You can buy it at Sephora or wherever bareMinerals products are sold. It’s $18, and one tube will probably last you 2-3 months.
Have a beautiful day 🙂