My Beauty Philosophy: Part 2

Allison Barbera makeup

I love putting makeup on my face. Always have, and I suspect I always will. It accessorizes my outfits, allows me to express my mood and has the power to turn my outlook around. You’ve read Part 1 (unless you’re the kind of non-conformist who starts in the middle of a series and works backwards), My Beauty Philosophy as it relates to others, so here’s your chance to read about my personal beauty philosophy. In other words, it’s your lucky day.

I think each of us has a multitude of makeup looks that we can technically pull off (meaning the makeup is applied in a flattering way with colors and textures that work with our skin type and overall coloring). But we all have our preferences within those looks, and this post is about mine.

My Big Three. All of my looks fall under one of three categories–Work Makeup, Minimal Makeup or Cocktail Makeup. Do I always stick to these guidelines with no exceptions? Hell no. But since I made the rules myself, and I only hold myself to them, they don’t feel restricting.

Since my career encompasses different types of jobs as well as meetings, Work Makeup has subcategories. They are: Corporate or Film Job Makeup (conservative–no bright colors or smokey eyes), Wedding Job Makeup (full on, long-lasting makeup with a pop of color on the lips or at the lower lashline), Photoshoot Job Makeup (can be more creative, depending on the photographer and the client) and Meetings Makeup (like Corporate/Film, but often with a stronger eye or red lip).

Minimal Makeup is what you will find me wearing on the days when I don’t have any clients or meetings, but am working from home and will leave the house at some point in the day (probably at 5:00pm, when I’m starving and craving a burger with goat cheese, no bun). Minimal Makeup is undereye concealer, powder to set that and mascara. This is the amount of makeup I need to not scare myself when I walk by a mirror. Seeing my dark circles immediately makes me feel tired, and seeing my bare lashes just makes me sad. My Minimal Makeup is like coffee for my soul–it perks me up and gives me the energy to answer emails, phone calls and do the tasks that are essential for running my beauty empire. It also only takes a couple of minutes, which is perfect because I need all the time I can get when I’ve got my Business Owner and Manager hat on.

Cocktail Makeup is my term for the makeup I apply before any type of social engagement. A summer afternoon out with a friend, a birthday party, Happy Hour–they all get the Cocktail Makeup treatment. I call it that because unless I have clients or work related appointments after my social plans, I have a cocktail while doing my makeup. One of my greatest pleasures in life is listening to Hip Hop BBQ on Pandora while sipping a vodka-and-something drink and creating a killer makeup look. This ritual started in college (the soundtrack was provided by Napster then) and like the student loans I also acquired during college, has stuck around since. For me, sometimes the best part of doing something social is the getting ready process. When I have the chance, I love to take 45 minutes to do my makeup. Like really do it. The exact look changes depending on the event, my mood and my outfit, but there are no restrictions.

Italian to the Core. I don’t always have the time to do a full makeup on myself, but when I do (and this is really only for Cocktail Makeup), I like to go hard. I’m not afraid of wearing makeup and I’m not afraid of people knowing I’m wearing makeup. Sure, a natural look may work great on other people, but I like dark eyeliner. I like a shit ton of mascara. I like foundation…and blush…and bronzer or a light contour. I’ve been to Italy twice and I noticed that the women in Florence, Rome and Milan are like me. They don’t try to pretend their blush is just flushed cheeks and their eyelashes are naturally that long and thick. These women are done up–hair, makeup, nails–and driving motorini in tight pencil skirts and heels. THESE ARE MY PEOPLE. We are not afraid to look like we spent time doing our makeup, because we did. I find that to be much more honest than the “effortless” (another post coming about that one) thing that some people do. Why spend an hour applying your makeup to look like you didn’t spend time applying your makeup? I don’t get it and I don’t think I ever will. Now pass me my kohl liner and a red lipstick, please. Grazie.

Mood Makeup. I use makeup as a tool to help me get into the mood for whatever I am doing. Giving a presentation about my business? My makeup is going to be polished and full on, because that helps me feel more confident and ready. Freezing cold and hating New England in February? That’s when I do bright or beachy makeup to lift my spirits and trick my brain into thinking summer is not far away. Going out on the prowl with one of my single girl friends? Now, I’m quite sure this is something I have never done. But if it was–and this is purely hypothetical–there would be some kind of smouldering eye makeup and bronzed-but-not-overdone face going on. My point is, makeup helps me get into the role of whatever part of my personality I am bringing out that day. (There’s a reason actors use hair, makeup and wardrobe to “get into character.”) Whether it’s Girlboss, Warm Weather Optimistic or Heartbreaker, there is a makeup look I can do that shows on the outside what I’m feeling like inside. This is one of those magical things about makeup and a big reason why I love it so much.

Not My Chair, Not My Problem.* I mean this in the nicest way: I don’t really care what you think I should or shouldn’t be wearing. I don’t care if a HuffPost article tells me men don’t like women who wear bright lipstick (in fact, that makes me want to wear it more). I don’t care if you think I shouldn’t be wearing a teal and navy eye makeup look at 9:00am on a Tuesday morning. I’m not interested in some magazine’s “Do’s and Don’ts” rules for what I put on my own face. If it bothers you, you can close your eyes while you are talking to me. Just know that I will absolutely use that opportunity to stick my tongue out at you.

So now you know where I stand. (I’m sure you were dying to find out). If you don’t already have your own beauty philosophy, I encourage you to create one. Stand by it when challenged, but change it as you want. It’s your philosophy, and there is no right or wrong way to approach what you use makeup for. If anyone tells you otherwise, stick your tongue out at them…

Have a beautiful day 🙂

 

*10 virtual beauty points if you get that reference.

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