I recently saw a post from a Facebook friend saying that she was sick of the term “girlboss.” She wants to get rid of that term and use “boss” instead because “girlboss” implies that women are not equal to men. She also pointed out that there is no “boyboss” term used. (I agree with that observation but looked on Instagram to confirm. There were about 1,700 “boyboss” hashtags, but only used in reference to male babies and children.) I saw her post around the time she had liked one of my Instagram posts–which had a girlboss hashtag–so I’m guessing my Insta post had something to do with her Facebook status.
I wasn’t insulted, but it got me thinking because I always cringe a little when I use the term “girlboss.” I’m technically a boss but at 34 years old, I’m not a girl. So it’s half accurate, and I’m not normally in the habit of half-assing things.
I use “girlboss” on Instagram because it’s a hashtag that many people react well to. My Insta account, allisonbarberabeauty, is a business account. I post things that may look personal, but I relate everything to beauty or entrepreneurship. So for my purposes, Instagram is a business marketing tool used to get more exposure. Although my posts are genuine and I don’t buy followers, I am aware that my hashtags need to be relevant to things I post and need to attract the people who might like them. I wouldn’t use a hashtag I hated (I’m looking at you, #iwokeuplikethis) and if you look at my posts, you can see I do minimal (if any) filtering/editing to keep it real, but I do use hashtags that I think will give my posts more exposure. And “girlboss” is one of those hashtags.
Although part of me sometimes hesitates before I #girlboss a post (or use the term on this blog), I admire Sophia Amoruso, the woman who coined the term. Sophia is the founder of the successful Nasty Gal clothing company*. She has built an extremely impressive company (and has had recent success in offshoot ventures), which she wrote about in her book #GIRLBOSS. When I do question my use of that term, I remind myself that it’s Sophia’s term, and she is killing it the business world. If an entrepreneur I didn’t admire coined the term, I’m not sure I would use it.
I’ve been thinking a lot about this and wondering if there is a better term. “Boss” is fine, but it I find it lacking. “Ladyboss” doesn’t make me cringe as much, but I don’t think I’m proper enough to be a lady. “Badbitch” would be my top choice, because my life has been shaped by women like Lil’ Kim and Trina. But it doesn’t have the same entrepreneurial connotation, although it should. If you successfully run a business, you are badass.
The point of that Facebook post and articles I’ve read denouncing the term “girlboss” is that it minimizes women entrepreneurs. Like they are not a real bosses, just the female version of bosses. Some people say women who use the term are hurting the feminist cause. That school of thought is something I have a huge problem with. I am a feminist. Everyone who works for me is female. I’ve had one male work for me, and guess what? He was paid exactly as much as everyone else on the team. In every wave of feminism in the last 100 years, there have been people who said wearing makeup was in opposition to feminism. (I could write a very long post on that, but instead I’ll continue to wear my makeup while I hire women and create jobs that help the economy.) Maybe feminist girlboss shaming is the new feminist makeup shaming?
This post has been my version of thinking out loud while I decide if I want to keep #girlbossing. I’m glad my Facebook friend posted that status because it made me think about something that has never 100% sat well with me. I like to periodically reevaluate the way I do things, both and my business and personal life. I realize that certain ways of thinking, company policies or even makeup application techniques may have served me well at one point, but need to be changed if a better way is available. Self improvement and business growth are both immensely important to me, and I could do neither without stepping back, looking at what I do and deciding if there is a better way. That’s a real badbitch move, right? (Trying that one on for size.)
Have a beautiful day 🙂
*On my finally edit of this post on 11/11, I learned that Nasty Gal filed for bankruptcy. In my mind, that does not take away from what Amoruso has accomplished.