The Bank Account Blues

 

You’d look better with some more weight on you.

Ughhhhhhhhhhhhhh, money. We need it, but damn, it can really make life hard for an entrepreneur (or anyone, but you’re in business owner territory here). So let’s talk about it.

This was originally part of one really long blog post, but I split it up into two. If you want to read what became the first post, the rest of this might make more sense to you.

Everything is going beyond great now, but that wasn’t the case in January and February. I hit a real rough patch financially, and I was not expecting it. Happy New Year to me, right? I wasn’t bouncing checks or not paying bills or anything, but I built myself a lovely little psychological prison where the bars were made of Fear and Sadness and the ruthless guard looked suspiciously like me. (Spoiler alert: It was me.)

What I picture the building of a psychological prison to look like, courtesy of Marshall Mathers.

I’ve owned my company for ten years and have grown it from a one woman, part-time gig to a seventeen person, full-time-and-then-some-for-me company. I’ve never been shy about the fact that the first five years were a struggle financially. But I knew I had to push through those and get into the part of entrepreneurship where you not only make a profit, but you can do things again. I turned down countless invites over my first five years because I knew I had only enough money to pay for my business expenses and barebones personal expenses. And when I got through it, it was glorious. (The other post goes into details about just how glorious it was, and how I view money.)

If you are a new reader (in which case, welcome!), let me first tell you about my ridiculous life. From April until January, I live in Newport, RI. That’s my college town, and as my friend Amanda and I say, that’s where my soul is. It is where I have lived for the bulk of my adult life, and even though I didn’t grow up in Newport, it is my home. In the winter–and I am not retired or a trust fund baby–I live in Charleston, SC, which is where Amanda and I decided my spirit is. (My heart is in Nashville, if you’re wondering.) Living in Charleston during the winter is one of my favorite things about my life, but it is not cheap.

That’s okay though, because I know how to save and budget. I don’t buy a lot of “stuff” for myself, because I’d rather put money towards the perfect winter apartment and plenty of spending money for grits and Bloody Marias. I did my first snowbird winter in January and February 2017, and although my rent was so expensive I almost lost my lunch when they told me the price, it worked out perfectly. I had saved enough for both rent and spending money, so I was completely fine.

Gimme that.

This past year, I leased an apartment in a way better Charleston location. And even though it was a 3.5 month lease, it ended up actually only costing a few hundred dollars total more, taking all expenses into consideration. I had saved like crazy again in 2017 to prepare for snowbirding in 2018, but the perfect storm of expenses hit me hard at the worst time.

About three weeks into my 2018 snowbird winter, I noticed that my bank account was looking very lean. It was normally 5 – 10x larger (depending on the time of year) than it was this past January. At first I thought Oh, we just need to book five or six more jobs and things will be normal, but it was a quiet month in terms of booking and big month in terms of expenses. I had to dip into my savings–something I haven’t had to do since I started even having a savings account four years ago–to pad my account. And that killed me.

How could this happen to me?, I thought. I’m the person does a monthly budget and knows exactly when each dollar goes out. The person who use pro discounts and coupon codes and could make a dress out of the CVS Extra Bucks coupons she has used. Sure, I spend money on going out and treating my friends, but that’s not every day (or even every week) and I don’t spend a ton when I am out. I realize paying for three rents (Newport apartment, Newport beauty studio and Charleston apartment) during my snowbird winters is crazy expensive, but I had pulled it off in 2017 with zero issues, so I assumed 2018 would be the same.

CVS Extra Bucks would be my WuTang name.

After some thinking, I identified a few causes of my bank account blues. It came down to a lethal combination of unexpected expenses and timing. My attorney increased her rate right before I needed some legal work I didn’t anticipate done in December, so that was a big chunk. My website domain cost jumped up and my studio rent always increases in January, so even though I knew to budget for one, I didn’t know that the domain would increase by so much. I also had a sizeable security deposit for my Charleston apartment temporarily out of my bank account, which is something I didn’t have to pay during my previous snowbird winter. And, I had taken my “Find a Winter Home” trip to Charleston in November plus another trip in mid-December to get my keys and get my apartment set up for my drive down in January. The previous year, I only took one trip before January, and I had stayed with a friend. In November, I stayed in a hotel, and it wasn’t cheap. The costs from that trip had to be paid in December, which is typically not a high revenue month for my company.

But still, I was surprised. It’s not that I go around spending money on whatever I want, but I really hadn’t had to worry about my bank account for a while. I’m talking for several years. Sure, I had some expense-heavy months in the past few years, but there was always enough cash moola, baby, to absorb those hits. I looked at my company’s wedding bookings in January, worried that maybe business wasn’t as good. But it was great! We actually had more weddings and other jobs booked for 2018 than we had in January of 2017 for that year. The difference was that for the 2017 season, the bulk of our bookings starting coming in in December 2016 and January 2017. For the 2018 season, the bulk of our bookings started coming in in September of 2017.  So although business was better, a large amount of payments hit the bank account during my snowbird winter in 2017 but before it in 2018.

Also, when comparing our 2017 numbers to this year, we had more corporate work in January of 2017. Most Januarys are not that busy for corporate work, so 2017 was kind of a fluke. But between that and all of the December 2016 and January 2017 payments, the beginning of the previous year had nice little cushion, which allowed the normal expenses and the Charleston expenses to land nicely. It just wasn’t the case this year.

How I felt the winter of 2017.

This year, January was the perfect shitstorm of high expenses and a lower income month. Either one on their own would have been fine–and looking back at 2017, I had encountered those exact factors without even really noticing, since previous months had padded the bank account–but together this January, they made an impact I actually felt. All bills were still paid and I wasn’t late with anything, but I did not like the way my business bank account was looking.

So, I did the only thing I thought I could do–I starting a spending freeze (for non-essential items). I only know how to do things in extremes, you know? And I am well aware that the the small things add up. Dropping $50 on dinner and drinks may not seem like anything when I compare it to my regular income, but that was equivalent to my electric bill in Charleston. I held off on going out to eat, meeting friends for drinks and buying anything I didn’t absolutely need. It was a huge bummer, but it felt foolish to me to spend when things were lean. I still don’t take full days off when I’m snowbirding, but in 2017, I was able to take a decent amount of half days off and I loved it. My Charleston life is generally a little slower paced, business-wise, so that I am able to take half days off more often. But for the first six weeks of 2018, I didn’t do much socializing because of the freeze, and that really bothered me. It felt like I was wasting my snowbird winter, but my financial state made me feel paralyzed.

Maybe this all sounds crazy because I was not technically broke. I had money in savings and room on my credit cards (since I pay them in full every month) if things got really bad. But the savings money was my Charleston in-case-of-emergency-fund (the emergency being a slow business year that didn’t leave me with enough to snowbird off that year’s income) and I had worked so hard to get out of that credit card debt. So while those solutions kept me fed and housed, I was still scared. I kept having this irrational thought of What if we stop booking?. Not completely, as that’s highly unlikely for a company that’s been in business for ten years with yearly growth. But I started thinking What if we start booking half of what we usually do? What if I burn through my savings and wrack up credit card debt? Then I would be the 2012 Allison who constantly checked her mail for client payments and reluctantly maxed out her credit cards because she had no other choice. She lived with constant financial stress and fear that one big unexpected expense could wipe her out.

2012 Allison on Halloween, secretly stressing about how much that cocktail behind her cost.

On top of the stress of waiting for a higher income month to balance out the bad months and replenish my savings, I also felt embarrassed. How could I be in this position after a decade in business, the past four of those years being virtually financially worry-free? I thought I was a better business person than that. I really beat myself about that, and it felt so shitty. A lot of it came from this fear of being back in the true broke days of my early years in business, when I carried around so much financial stress that I’m surprised I didn’t fall over. When that stretch of bank account blues ended, I was elated. A huge weight was lifted off my shoulders and I told myself I would never be back in that position again.

On my rare good days (more like scattered hours) early this year I thought, Maybe it’s actually impressive that I had such a good four year run of no financial stress. I don’t know what other small businesses encounter in terms of profit and loss ebb and flow, so I started to think what I was experiencing could be normal. That thought sent me on a search for stories of other established small business owners who had been in this position (and ideally, a happy ending of them getting out of it!), but I couldn’t find many that went into detail about how they felt during their rough patch. They were mostly information on how to solve the problems (which is valuable, but not what I was looking for) or quick mentions of bad times/failures that were overcome prior to great successes. So the idea for this post was born.

When I’m in any type of shitty position, just knowing that other people have been in my shoes helps me feel better. Since other entrepreneurs may also be looking for financial struggle stories that they can relate to, I this could maybe make one person feel better.

As if any adult could fit in my weirdly small child-sized shoes.

It’s not considered polite to talk about money, right? Then fine, don’t read this. (Too late if you’re already this far into it, you weirdo.) But I think especially as an entrepreneur, it is important to talk about it. Unless your business is in the accounting or financial advising industry, money might seem scary and confusing to you. But if you run a business, you have to really understand it. And it’s hard to understand something that many consider tacky to talk about, since that can prevent us from asking for help and advice. If you are an entrepreneur without a good grasp on finances, I think it’s easy to make a lot of mistakes. It’s also easy to feel like you are the only business owner going through a financial struggle, but honey, that couldn’t be further from the truth.

I started this post in mid-February, as I was emerging from my spending freeze, and am finishing it now in June of 2018–a record-breaking month for sales for my company. This is likely going to be our best year ever, breaking revenue, booking and company size records. It started out rough, but has completely turned around. Having the rough patch happen forced me to take a really hard look at my monthly income fluctuations and expenses, and I now understand them in a way I didn’t before. That is an extremely valuable realization. It’s allowed me to devise a new plan to prevent anything similar from happening next winter, and I feel confident that it will work.

It’s shaping up to be record breaking year for AB Beauty.

If you are an established business owner going through a rough patch financially, I feel your pain. I feel your fear, your anxiety, your stress and your embarrassment. If you can figure out the causes of your financial rough patch, there’s a good chance you can correct them and/or prevent them going forward. In the meantime, try to recognize the fact that it’s probably just a tough couple of months. Business ebbs and flows but unless we are talking about some disaster that hit your business or a disruption in your industry that negatively affects your company, you are going to be okay.

Have a beautiful day 🙂

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Look Breakdown

Mindy is killin’ it in life and with this look. Makeup done by Janice Kinjo.

Mindy Kaling is having a YEAR. I love her and think she looks fantastic, so I’m going to breakdown one of her recent gorgeous makeup looks. This one is from the Ocean’s 8 world premiere.

Foundation: Medium coverage foundation with a glow. Armani Luminous Silk Foundation would work. I know from reading interviews with Mindy that she has oily skin, so if you’re also a shining star, start by priming your skin with MAC Oil Control Lotion.

Concealer: As needed on the face and under eyes. It’s hard to tell where concealer went without seeing what someone looked like pre-makeup, because a good concealer should cover circles and blemishes and blend into the skin. I know that Mindy has some darkness under the eyes, so if you have that too, a peach (for light to medium skin) or orange (for deeper skin) color corrector can be used before undereye concealer. I’m partial to the MAC Studio Finish Skin Corrector in Pure Orange for deep skintones, and Algenist REVEAL Concentrated Color Correcting Drops in Apricot for light to medium skintones. For very fair skin, I go with Bobbi Brown Under Eye Corrector in Light Peach.

Powder: Powder all over to set. MAC Mineralize SkinFinish Natural Powder would do the job. For this look, I would apply it with a brush, pressing it onto the skin.

Highlighter & Contour: I see a matte highlight on the center of Mindy’s face, particularly down the bridge of the nose. I don’t detect much else as far as highlighting and contouring, but it doesn’t mean it’s not there! Good face sculpting makeup blends seamlessly into the skin.

Cheek Color: Super faint peach terracota color. MAC Blush in Gingerly would be a good choice.

Eyebrows: Brow powder to fill in sparseness/add shape where needed. I can see that the top of the brow was filled in to help with the shape and arch. Go with whatever color matches your brows for this, but don’t load it on. This look is not about the brows, but they should be defined to work with the look.

Eye Makeup: I spy a light silver eyeshadow on the lids and inner corners of Mindy’s eyes. MAC discontinued the one I would use for this (it’s Silver Ring, if you have it!), but I have faith that you could find one that works. It’s tough to see if there is anything in the crease, but I’m going to assume there is a matte brown shade to warm things up. I’ve used MAC Eyeshadow in Charcoal Brown for creasework on clients with Mindy’s skintone. There is some black gel liner like Clinique Brush On Cream Liner in True Black in a medium thick line at the top lashline, traced over with a black eyeshadow like MAC Eyeshadow in Carbon to keep it soft. The shadow is slightly winged out and blended well to make it a little smokey. (It’s possible that a gray shadow, like Bobbi Brown Eyeshadow in Slate, was added to the outer corners and blended into the wing.) There is some of that silver eyeshadow at the bottom inner corners, blended out to about halfway to the bottom lashline. The black eyeshadow was used again on the outer 2/3 of the bottom lashline. A black pencil, like MAC Eye Kohl in Smolder was used in the bottom waterline, to tightline (the top waterline), and right into the inner corners. See how there is a thin dark line around her tearduct on each eye? That’s black liner. It looks like that was extended slightly into a point.

Mascara: Yes, top and bottom lashes. My go to is still Dior Diorshow Mascara.

False Lashes: I would guess strip lashes that are fuller at the outer corners. When you are wearing a medium to thick black liner or shadow at the upper lashline, your lashes need to be dark and thick to stand out against the liner, and sometimes falsies are the only way.

Lipliner: Yes, same color as the lipstick. MAC Lip Pencil in Brick would do it to it.

Lipcolor: A brick red with shimmer, MAC Fresh Moroccan, seems to be what Mindy had on. It may have been topped with some clear gloss too.

This look is best suited for medium to medium dark skintones. Silver eyeshadow paired with brick red lips can be tough to pull off on those with fair or light skin, although it could look beautiful on a redhead with fair skin.

Now go watch everything Mindy has been a part of, because she is amazing.

Have a beautiful day 🙂

Product Review: MAC Pro Longwear Concealer

MAC Pro Longwear Concealer
A tried and true kit essential.

Some things I read really stick with me. I once read an article about a woman who had a disease that made her eyeballs slowly protrude out of her sockets, and now I check my peepers on a daily basis for signs that they are moving. That article terrified me. There are a lot of other examples of articles that have fed into my hypochondriac tendencies, but better I keep those to myself.

Professionally, the articles or posts I’ve read that have stuck with me most are those from makeup artists who traveled to jobs and had their luggage–including their pro kits–lost along the way. They then had to scramble and do a job based off what they had in their purse and could find at local stores. That’s always made me think, What are my absolute essentials? My pro kit is stocked up and so heavy that I sprained both wrists last summer lugging it around, but what do I really need?

I have a few essentials, but the first one that came to mind is MAC Pro Longwear Concealer. This matte fluid concealer is pigmented enough to provide serious coverage, and if you work in thin layers–which you should–it won’t cake up. Because it is so pigmented, you only need a small amount. Two pumps can just about cover an entire face, which is not what concealer is for, but you need some kind of standard of measurement, right?. I use one shade for under eyes and a different shade on the rest of the face on most people, and I’ve found that half a pump of each shade is often enough for many of my clients. If I need to add more, I do, because this stuff is buildable.

With some concealers, I’ve found they are either too thick to use under the eyes or not pigmented enough for the face. But the Pro Longwear Concealer works on both areas. It comes in range of colors, and I’ve never had a problem getting a color match on anyone.

My only issue with this concealers is the packaging. It comes in a tiny glass bottle with a pump, but like with most pumps, you can’t get to all of the product with the pump. And the the pump mechanism doesn’t twist off and allow you to get in there. From what I understand, you have to use pliers to get the pump off if you want to reach the several-applications-worth of product often left after the pump stops pumping. So I have a whole bunch of these almost-goners at my parents’ house, waiting for my father to finally bring home the pliers has says he has. (Could I buy my own pliers and try doing it myself? Sure. But will I? Nope.)

Other than the packaging, MAC Pro Longwear Concealers are perfect. They are an essential both in my pro kit and my personal makeup bag. If you are looking for a good fluid concealer, give this a try. Available at MAC stores, counters and online for $24.

Have a beautiful day 🙂

Beauty Guru Makeup Techniques: The Real Deal

It’s amazing how quickly my brain will make connections between a movie I’ve never seen–like “The Love Guru–and what photo I should put into a blog post.

There are professional makeup artists and there are beauty gurus. Sometimes a person is both, but that’s not who I’m referring to here. I’m referring to the beauty gurus who do Instaglam makeup (which they often do on both Instagram and YouTube), primarily on themselves but sometimes on others as well. I’ve been looking through some of their Instagram posts and watching as many of their tutorials as I can handle, and I feel compelled to make sure everyone is aware of what is really going on a lot of the time.

This post is for those of you who follow gurus on Instagram or subscribe to their channels on YouTube. How things look in photos or on camera can be very different than what they look like in real life. Like shockingly different.

This post is also for beginner makeup artists, because after a decade in this industry, it is my duty to make sure you know the difference between beauty guru makeup techniques and professional makeup artist techniques. It’s fine to know how to do both if that’s what you like and you have a clientele who likes beauty guru makeup, but you have to know when to put on your professional makeup artist hat and when to do the typical guru type of makeup.

I’m going to go through some of the techniques and behind the scenes stuff so you know what’s really up. I can’t watch every video or story and comment on every technique, but these are the ones I see most often.

Baking. Baking is a drag makeup technique that calls for copious amounts of a lighter-than-your-skin loose powder to be placed onto areas you want to highlight. It is then left on the skin for 20 minutes to “bake.” This is HEAVY makeup (if you didn’t pick that up when I said “drag makeup.”) Mario Dedivanovic did this for a while on Kim Kardashian, but cautioned that it is not an everyday technique. Here’s the thing about powder: it sticks to texture. Dry patches? It’s grabbing onto them. Pores? It will happily fill them in and announce their presence to the world. Fine lines? Treats them just like it does pores, but has the fun effect of adding years onto your face.

Drag queens can get away with baking because they are performing, so they are far enough away where you can’t see any skin texture. But if you are baking your makeup then sitting outside for a lunch date with your friend at 1:00pm? She’s going to see everything. Unless someone has no visible pores or fine lines–so basically, infants–that much powder is super obvious in person. Most clients who sit in my chair tell me they don’t want their makeup to look caked on, which is why I stay away from baking.

Makeup baking
Baking leads to caking.

Tip of Nose Highlight. This highlighter craze has gone TOO FAR. This particular trend drives me insane, because it’s really common with beauty gurus, and it is bad. I believe it started because some gurus said it would make the nose look upturned and like, so cute. And I’ve seen some people say they do it because they have a bump on the bridge of their nose, and highlighting the tip makes the bump seem less noticeable in comparison. And others say it makes a flat nose look more narrow, which makes zero sense. Highlighting anything will make it stand out more and look bigger. Do you want the tip of your nose to look bigger or bulbous? I didn’t think so. Plus, part of this trend is to use shimmery highlighter, and shimmer makes things shiny. When did having a shiny nose become desirable?!?! Lastly, shimmer particles fit very nicely into pores, and many people already have visible pores on their nose. Why would you want to point those out? If you insist on doing this technique, fine. Just know that it is obvious and not flattering in person.

Tip of nose highlight
It’s hard for me to not powder this picture.

Tip of Nose Blush. This shit is baffling. It’s not unusual for a pro makeup artist to use some bronzer or blush across the bridge of the nose when doing a sunkissed or beachy editorial makeup, but tip of the nose? I don’t get it. I’ve always applied makeup to cover red or pink tones on the nose, not bring them out. Blush is meant to meant to mimic the natural flush you get on your cheeks, not your nose. A red or pink nose used to mean someone was sick, crying or had rosacea. I don’t know the reasoning behind this one, and I don’t want to.

She’s stunning, but I can’t get down with this trend. (And this looks like a tip of nose blush and highlighter combo.)

Contouring for One Face Shape. If you look up contouring and highlighting tutorials, 90% of them will be for an oval face shape. That’s great if you’re an Oval, but what about the Hearts, Diamonds, Triangles, Rounds, Oblongs and Squares out there? And what about those with features that they are better off not highlighting or contouring? If you are going to venture into the world of highlighting and contouring, you have to first identify your face shape then learn how to contour and highlight for that shape. If you are a Square with prominent cheekbones and you contour like you’re an Oval, you’ll be putting the focus exactly on the areas you don’t want to draw attention to. For more on face shapes and how to sculpt your’s in a flattering way, check out my Shape Up series.

If you’ve got a small forehead, prominent chin or full cheeks, this technique would not flatter you.

Product Dripping. I don’t know what this technique is called, or if there is even a name for it, but I’ve seen it in several tutorials. This is when the guru takes a liquid production (foundation, luminzer, primer, etc.) that comes in a bottle with a pump or dropper and dispenses product directly onto the face. I’ve been doing makeup professionally since 2008, and I had never seen anyone do this until recently. The pro artists I know will dispense product onto their hand or a palette before applying (as do I). I can’t imagine what the benefit would be of applying it directly from bottle to face. And in many of the tutorials I’ve seen with people who do this, they use a ton of product. When I use Armani Luminous Silk or Make Up For Ever Ultra HD Foundations, I dispense one pump–sometimes a pump and a half–to do an entire face. I’ve seen gurus use 4-6 pumps on themselves. That is bananas! That’s a crapload of makeup, and it’s completely unnecessary. There is zero chance of that much product not caking up on the skin, especially after powder is applied. And good luck blending! The skin can only absorb so much. It’s also a giant waste of product. Please do not do this.

WHY

Emphasizing All Features. I went over this in my Which Team Are You On? post, but here’s the recap: editorial makeup (and pro makeup in general, up until social media) focused on one feature, but Instaglam makeup does them all up. Full coverage foundation, heavy contour, blinding highlight on several features, cut crease eyeshadow, winged liner, thick brows, false lashes, overdrawn lipliner and matte or intense lipstick colors. It is essentially drag queen makeup, which I love when done well on actual drag queens. But drag queens are men who transform themselves into ultra-feminine women. Women already naturally have some of the features and bone structure drag queens emulate, so putting extra emphasis on those features can backfire and make a woman look masculine. (Fine if that’s your thing, but I have a feeling it’s not what those following beauty gurus are going for.)

I see a beautiful woman there, but what stands out? Skin? Highlight? Contour? Eyebrows? Eyeshadow? Eyeliner? Lipstick? Lashes? Or all of it and therefore none of it at once?

So Much Product. With the emphasis on all features, beauty gurus are already using a lot of different makeup products. And the actual amount of product they use is insane to me. Let me break it down.

  1. I’ve already covered drip foundation, and this triangle-of-concealer-under-eyes application makes no sense, as Wayne Goss explains. Every good pro makeup artist I know works in thin layers of concealer and foundation, which allows them to blend easily and use only as much as they need to blur any imperfections and let the skin show through.
  2. The amount of powder used by many gurus–whether or not they are baking–is borderline obscene. Powder is meant to set foundation and minimize shine, using the least amount of product you can. Lots of any kind of powder product is guarantee to cake up on the skin.
  3. You don’t need to use three contour products and a bronzer. If you want to sculpt, a cream contour and a powder contour are the absolute most you would need to use. I’ve seen gurus use concealers, stick foundations or contour sticks, powder contour and bronzer layered over each other. Unnecessary!
  4. If you think layer upon layer of glittery highlight will look like anything other than a stripe of shimmer on your face in natural light, you are mistaken.
  5. Overdrawn lips plus lipstick plus lipgloss plus highlight over and under the liplines? Again, drag makeup. If that’s your goal, proceed.

If you want to use as much product as many of the gurus do, be my guest. But know that a) It’s going to look super heavy in real life and b) Your beauty product spending will increase, as you are using way more product than you need to.

And now for the behind the scenes stuff. Beauty guru tutorials and photos can be very deceiving. I was talking to a friend of a client at a bridal trial recently, and she said she went to a meet and greet for a well-know guru, and could not believe how much makeup she had on. I wasn’t surprised at all! It’s because of those things I just mentioned, as well as:

Lighting. I’ve worked on a several films, commercials and television shows over the years.  So I can tell you from experience that lighting makes a huge difference. If a person is lit well, their skin will look smoother, younger and more even toned than it really is. You can absolutely manipulate lighting to be mega-flattering and soft on camera. But beauty gurus don’t have a lighting crew on set! you say. True, but many of them use ring lights, which can make even the most hack blending job look gorgeous on camera. If they did the same makeup in your bathroom that has those yellow lights you hate, things would look at lot different.

Lighting it up.

Filters. You probably know about Instagram filters, and the editing you can do there. There are also digital filters that many beauty gurus use to make the skin look impossibly smooth and perfect in videos. Don’t feel like reading anymore about this? Then watch Wayne’s video on what he calls live Photoshop.

I call bullshit on some of y’all gurus.

Editing Out Steps. A full face of makeup–especially the way some of these gurus do it–often takes way more time than the length of the video. Application steps, blending and product absorption time can easily be edited out. Sometimes a guru will tell you that, but other times they keep it to themselves. A winged eyeliner alone can take the length of some of these tutorials, so don’t think that you’re doing anything wrong if you can’t do a full face and lashes in 10 minutes and 19 seconds.

Some things take time.

If you are aware of all of these factors and you love guru/Instaglam makeup, then do you, babygirl. I’m not trying to dissuade you from doing looks you like on yourself. I just want you to know the reality of what you see so you don’t think you’re doing it wrong when it looks heavy or unflattering on your own face.

However, if you are a pro makeup artist and you try to do this type makeup on a commercial, film or at a corporate shoot, you’re probably going to get fired. If whatever you are working with is filmed in HD, heavy makeup is going to be magnified and it will not look good. Think back to the last movie or show you watched. Did you see obvious contour? Tons of disco ball highlight? Heavy, dark brows? Nope. You have to know how to do clean makeup if you want to work in on those types of shoots.

I could go on and on about this topic, but I think I’ve covered the basics. If you’ve got questions or comments, you know what to do.

Have a beautiful day 🙂

2018 Game Plan: Checking In

Remember when you said that?

Accountability. You have to have it as an entrepreneur, since you don’t have a boss breathing down your neck. But it’s also a valuable thing to have in your personal life as a motivator to get things done. My 2018 Game Plan post consisted of both personal and business goals, and now six months later–when most New Year’s Resolutions have long since gone to shit–I think it’s time to see how I’m doing. You, my dear, dear reader, are my virtual accountability coach and this is my progress report.

BEAUTY GOALS

Mask Appeal. My goal was to regularly use face masks. I did really well with this in January, then trailed off a bit in February when I ran low on masks. I got a bunch of mask samples from Sephora in March, but didn’t love any of them. I’ve been using the Clarins Beauty Flash Balm as a mask once a week or so since April, so I’m getting better.

Lotioned Up. My goal was to be more consistent with applying body lotion, and I failed miserably in January and February. I think that was because my bathroom in Charleston was cold, so I wanted the shower-to-towel-to-clothing process to be as quick as possible. Now that I’m back in RI and have two lotions I love, I’m doing better with this. Savannah Bee Company Royal Jelly Body Butter Tupelo Honey and Josie Maran Whipped Argan Oil Body Butter in Vanilla Apricot make this easier.

Massage Envy. I’ve been killin’ it with this goal. I do my own facial massage once or twice each week, and my skin has been looking glowy. Josie Maran 100% Pure Argan Oil is my go to for this. If you want to know more about facial massage, check out this tutorial from Lisa Eldridge.

Brush It Off. I’ve also done well with dry brushing, which is good since I slacked off with the body lotion for a while. Dry brushing is quick and easy, but skip it if you’ve got a spray tan or self tanner on, as it will exfoliate off some of your fake tan.

Tame Those Claws. I would give myself a B+ with nail maintenance. I had been filing and buffing almost as much as I should until I got back to RI in April. I even painted them myself one time, which I never do! (By the way, Revlon Nail Polish lasts a good four days without chipping, which I found impressive.) Once wedding season started in April, I slacked off, but writing this post might kick me back into gear…

BUSINESS GOALS

Get Blogged Down. Knocked this out of the park. I love writing and I love sharing tips, tricks and product reviews (as well as the self indulgent posts like this–no shame). I’ve been stockpiling posts and publishing 1 – 2 times a week for all of 2018. This definitely got more challenging once wedding season started, but I’m making a serious effort to keep it going.

Template Time. I reviewed and revised all of my business templates in January and February, which allows me to efficiently provide clear, updated information to my clients and my team. Score.

Socialize. I’ve taken some social media classes and have learned a lot, much of which I have already put into practice. I do Instagram stories a few times a month so I need to get better with those, but I don’t love them. I’ve also updated all of my social media profiles as well as this here blog. I’m far from a digital marketing maven, but I am improving.

Be a Teacher. In Charleston, I did one full makeup lesson and one mini-lesson (lipstick only), plus had one scheduled that the client had to cancel. I did better than winter of 2017, but I’d like to do more lessons this year.

Grow, Girl. I had a plan for expansion that I had been working on for a while, but after three months of trying different potential options, I discovered it’s not going to happen this year. I was super bummed out but I have some other plans in the works. I can’t shake this ambition thing…

No need to tattoo this on my body. It’s ingrained in me with no ink.

PERSONAL GOALS

Give Thanks. I hit a real rough patch in late January–three big shitty things happened at once–but got through it. (Nothing devastating, thankfully.) I haven’t forgotten how great my life is though, and if you played a drinking game where you took a shot every time I silently said “Thank you!” for something in my life during the day, you would be tore up by noon.

Love It or List It. I’m still planning on giving my bedroom in my Newport apartment a makeover. I inherited a plain white comforter from a friend who stayed with me in Charleston the first week of January (she bought it because my apartment was cold due to the unexpected low temps, and I hadn’t brought enough extra blankets with me), and since I want to my updated bedroom to be mostly white, I’m considering this a start.

My dream bedroom.

Overreact Much? As mentioned, I got hit with three shitty things in a row in January. I actually did pretty well reacting to the first one, but lost it when the second, most pervasive issue came up. Then I got sick of myself being so worried and bummed out, so one day I woke up and thought, I’m done being like this. And no lie, about two hours later, things related to that second problem started improving. Then a few days later, I got a big boost with something else related to the second and third problems. Now, I know I’m being cryptic here, but I have to be. The moral of the story though is that either it’s a coincidence that things started improving when I decided to change my mindset–which could be the case–or my mindset somehow helped. It certainly didn’t hurt, so I will try to remember that next time a shitstorm or two makes an appearance in my world.

Listen Up. Uh oh. Not sure I’ve made a lot progress here. I have been trying, but as an entrepreneur who communicates with her clients and team mostly via email and text, sometimes five or six hours go by where I don’t speak a word to anyone. Then when I see someone…I can’t stop! But I am really trying to shut up and be a better listener. I’m more likely to be a listener with clients, but when I see a friend and they ask me about something I feel strongly about (so most things), I tell them everything I’ve been thinking. But, I do ask questions and check in with my friends often, because I want to know what’s going on with them. Still, I could definitely improve here.

Zip it, Allison.

Win Big. I made sure to enter the HGTV Dream Home Giveway two times a day (the max amount you can enter) while it was happening. I didn’t win, but I’m okay with that.

I think I’ve done pretty well overall! I’m on a constant quest for self improvement because although there are a lot of things I can’t control (much to my chagrin), there are some things in my life that I can make better. And those seemingly small changes can make a big difference. I’ll keep working on this stuff for the second half of 2018.

Have a beautiful day 🙂