Do you have a family member or close friend who is an entrepreneur? God bless you. (Just kidding–we’re great!) If you’ve ever thought “I wonder what I can do to help them out,” other than the obvious using their services or buying their products, I’ve got some ideas.
Referrals. Most business owners are incredibly appreciative of referrals. Especially when someone starts out, they usually don’t have a solid client base. But if friends and family can send some clients their way, they can begin to build that base. My first few weddings were all for friends or friends of friends, and referrals (both personal and from business clients and contacts) are still a big part of my business today. If you have an entrepreneur in your life who offers a product or service you might have the chance to recommend, I can pretty much guarantee they will be grateful if you do. And all it takes on your part is passing on a company name! I have a few friends and relatives who carry some of my business cards with them in case the opportunity to refer me comes up. (How awesome are they? They get a gold star for going above and beyond.) This is a super helpful way to help out the entrepreneur in your life without making a dent in your bank account.
Social Media Interaction. See a Facebook or Instagram post from your entrepreneur friend or relative that you can comment on? Doooooooo it! The current algorithms favor engagement, so comments–not likes–help a company’s posts show up to more people on Instagram and Facebook. I’m not saying you need to comment on every post, but if you see one that you can comment on, doing so will help out your boss friend. Sharing posts is another a good deed you can do as a supportive friend or relative. And it’s all free! You’re scrolling around anyway, so you might as well…
Be Understanding. Let me first say being an entrepreneur is not an excuse for bad behavior. If the boss in your life consistently breaks plans with you due to work commitments–I mean like every time–they are either bad at time management, bad at prioritizing or don’t know how to say no. Even with my seven-days-a-week-since-2008 work schedule, I still keep the majority of my personal commitments. But sometimes, I do have to cancel. I have some jobs and meetings that can only happen at a certain time and can only be done by me, and I know I’m not the only person with that problem. If you have an entrepreneur friend or relative and they occasionally have to reschedule due to one of those can’t-turn-down jobs or meetings, try to be understanding if you can. Entrepreneurs have to create their income and sometimes that means taking a client or a meeting that will bring in income, even if they’d rather be hanging out with you. The good news is that like J. Lo and her love, being understanding don’t cost a thing.
Ask Them What You Can Do To Help. This is easy and it takes the guesswork out. Simply ask your boss friend or relative if there’s anything you can do to help. I’m not suggesting you volunteer to be their intern, but maybe they could use your vote in a local “Best Of” contest, or would love a share of a specific post they are trying to promote. Even if they don’t have anything at the time, the fact that you would even ask will likely be greatly appreciated. Guess how many dollars that will put you back? Zip zero. Stingy with dinero. (If you got that reference, I respect you.)
Did you notice a theme here? This is all free stuff you can do to support the entrepreneur in your life. It can be lonely in Boss Land and there are plenty of things that can make someone want to give up running their business, but a little support from friends and family can make a huge difference.
I’ve been lucky enough to have more than a little support from my family and friends, and I don’t take it for granted. I pay my people back with free makeup, skincare and business advice. Every single one of my female friends and all of the aunts and female cousins I’m close with have hit me up with a “Is this the right brush to use for blending eyeshadow?” or “How do I get rid of this zit?” type of text, and I get business questions from lots of my peeps. I’m more than happy to share what I know because these people have supported me as I’ve gained that knowledge.
Having a close friend or family member who is an entrepreneur can be frustrating at times, and I feel for you if you are in those shoes. Hopefully they support you in whatever you do. If you’ve been unsure how to reciprocate, hopefully this post helped.
Have a beautiful day 🙂