My Top 11: The Entrepreneur Edition

Celebrating 11 years in business with some of my nearest and dearest. Every single person in this picture has helped me with my business and/or helped me take the breaks I need to take if I want to survive this career.

Like every other entrepreneur and small business owner, I’ve got a lot on my plate. I do as much as I can to be organized, and I systemize whatever I’m able to. There are some business tools and resources that have made a world of difference in my solopreneur life, and I am thankful for all of them. So let’s close out this Top 11 series with a list of my business essentials that will probably still be in my life 11 years from now.

Hatch Tribe Members Circle. If you’ve read this blog before, you know how I feel about the Hatch Tribe Members Circle. Hatch Tribe is a group that “cultivates and connects women entrepreneurs,” and the Members Circle is the amazing online platform for the Tribe. With a very reasonably priced membership (which you can do annually or monthly), you get access to a ton of free classes, posts about topics relevant to business owners and the opportunity to ask the many other boss ladies in the Members Circle questions. I’ve learned so much and made so many great connections and friendships since I joined the Members Circle. It’s one of the most important resources in my entrepreneur life.

17Hats. For years, I did my contracts and invoicing in Microsoft Word. It was inefficient and made the wedding booking process take much longer, since people had to print and mail their contracts, and I had to do the invoicing math myself (instead of letting software that didn’t almost fail every Math class it ever took do the work). I knew I had to find an online client management system that I could send contracts and invoices from, so I did some research (aka had the person who was doing some admin work for me do some research) and landed on 17Hats. Between that and starting to accept credit cards, the booking process has been cut down from 7 – 10 days to three or less. I can also send the questionnaires we have for various things right from 17Hats, which makes for a quicker response time. There are a lot of other functions in 17Hats that I don’t use and probably should, but the contract, invoicing and questionnaire functions alone are worth the $300 every two years.

Stripe. I held off as long as I could with accepting credit cards because I knew that the processing fees would add up. But eventually, I caved in and chose Stripe. I knew that we had lost some wedding clients because we didn’t accept credit cards, which makes sense since around 60% of couples who pay for their own wedding use credit cards. I did the math (about 17 times, and mostly got the same answer each time) and realized that if accepting credit cards made it so we booked two to three weddings in a year that wouldn’t have if we didn’t accept credit cards, that would cover the credit card processing fees. So I took the plunge, started accepting credit cards and made us a more appealing wedding vendor for potential brides.

Square. Let me give you some numbers. I currently have 19 Independent Contractors on the team. We have 10 weddings in the first seven days of September alone. There are sometimes as many as six people from my team at a wedding. And they each bill AB Beauty separately for every job. Paying out for jobs used to be one of my most time consuming tasks. I would review all bills on the designated day (which I still do to make sure they are correct), print each bill, enter it in Quickbooks, pay each bill, print all of the checks, sign them, put them in envelopes, address them, mail them, then staple the check receipt thing from Quickbooks to the bill I had printed and file that. It was a monster task which I was doing once a week for most of the year. I finally thought, This is insane! and starting thinking about a better way to do it. I landed on direct deposit, and after my attorney gave me the okay to pay Independent Contractors using that method (you can’t mess around with worker compensation laws), I did my research. Square was the best option for me, and at only $5 per Independent Contractor per month (and they don’t charge you for an IC if you don’t pay out to them that month), it’s affordable. They also prepare and file 1099s for you, which saves me money that I would have otherwise spent having my accountant prepare and file those. But mostly, using Square for direct deposit has been a giant time saver. I still have to review bills, pay bills and enter them in Quickbooks, but I don’t have to deal with checks or printing anything (which is better for the environment too). Switching to direct deposit in Square was one of the smartest business decisions I’ve ever made.

OneTab. I like open windows in my house, because I enjoy the ocean breeze (most of the time) and hearing the hustle and bustle of my busy neighborhood. But open windows on my browser? It can be both overwhelming and distracting. My tech guy, Dan, also told me that having a bunch of windows open slows down your computer, and is there anything more maddening that that?!?! He suggested OneTab, which allows you to put Google Chrome windows–or tabs, if you will–you are not actively using to sleep without losing them forever. It saves them for as long as you’d like, which is key for me because sometimes I have sites that I don’t need to look at for a while after the initial time, but I know I will later, and I don’t want to have a zillion bookmarks. When those tabs are snoozing, they’re not slowing things down, so your computer can be its best efficient self. I’ve been using OneTab for several years now, and I recommend it to anyone who ever looks at more than one website. (If that does not apply to you, who are you? My father?)

Google Calendar. My last job working for someone else was at a construction company. I was the Office Manager, and I learned a lot from my boss, Ralph. He used Google Calendar to keep track of his appointments and reminders about tasks that needed to be done, and now I do the same. GC runs my life. It allows you to create various calendars and share them with different people, so I have a company calendar so the Independent Contractors on my team can see job details, and a calendar that only I can see with all of my meetings and personal appointments, as well as reminders for the 70 million tasks I have to do. I have recurring reminders, like “Review Independent Contractors Bills” every Wednesday morning, and one time reminders like “Follow up with 9/8 wedding planner re: location change.” The email reminders pop up on my laptop and phone, and get sent to my inbox so I have no excuse. I would forget 90% of the stuff I was supposed to do without GC, so I honestly don’t think I would have gotten very far without it. Thanks, Ralph!

Dropbox. Girl, you looks good, won’t you back those files up? That was from Juvenile’s lesser known recent hit, “Dropbox”. I guess he uses the same file hosting service as I do to back up his files. Interesting! Backing up files is of course super important for any business, and Dropbox makes it easy. I pay $10 a month, and all I do is copy some folders into Dropbox when my weekly reminder comes up. It’s one of the easiest tasks I do all week, and also one of the most essential.

The E-Myth Revisited. I don’t know any business owners who don’t read business books. We all crave the expertise from experienced bosses who have succeeded in their respective fields. I first read The E-Myth Revisted in the early years of my business, and it forever changed the way I look at my company. Author Michael E. Gerber talks about the three main types of jobs entrepreneurs often do: the Technician (in my case, Makeup Artist), the Manager and the Entrepreneur. His advice is to hire Technicians and Managers and solely be the Entrepreneur. As someone who has been filling all three roles for the past 11 years, I agree that choosing one–namely the one that grows the business–is the smartest choice. I re-read this book every year or two and it helps keep me motivated.

Quickbooks. I first learned how to use Quickbooks when I was an Office Manager in Delray Beach, FL in 2004 – 2005. The OG of accounting software is still widely used today, and I’ve found no reason to switch to another one. Taking care of your books may not be the sexiest part of being a business owner, but it has to be done. I could fully outsource everything I do in Quickbooks but for now, I can handle most of it and my bookkeeper comes quarterly to reconcile and make sure I’ve entered everything correctly. Quickbooks allows you to run reports to show all kinds of details about income, expenses and comparison to previous years. As a business owner, you have to know your numbers–and know them well–as they tell you how your business is doing. Vital information, don’t you think?

My Business Advisors. I don’t have all of the answers (in business and in life). I probably don’t even have half of them. That’s why I crave advice from the business-minded people in my life. Sometimes that means my Members Circle girl gang, my family members who also run shit, or my friends who–even if they don’t own a business–have experience in the business world. I don’t turn to my advisors with every question I have, but when I’m really grappling with something, I hit ’em up. These folks have helped me countless times, and I wouldn’t be where I am today without them.

My Family and Friends. I’m probably not an easy person to be close to, hopefully mostly due to my career. Being friends with me requires a certain level of understanding, because this entrepreneur lifestyle is not the norm. (My family is kind of just stuck with me and forced to try to understand it. Sorry, guys!) I’m very lucky that the people I’m closest to get it, and therefore get me. They are one of the big reasons I started a business–so that I could spend time with them without having to potentially get denied a time off request. When someone else dictates your work schedule, that impacts your free time, which then affects how often you can see your friends and family. Sure, I’m limited by my workload during wedding season, but I still do get to see my friends and family more than if I had a 9 – 5. I’ve got a lot of spectacular, loving, funny, intelligent, kind and considerate people in my world, and spending time with them is what keeps me going. I’m not going to say “keeps me balanced,” because I’m not nearly as balanced as I’d like be (and I don’t just mean because I’ve had a vertigo-like thing since October). But they keep me sane, or as sane as a Type A, INFJ ambivert entrepreneur can be.

And that does it for my Top 11 series! It’s been a supa dupa fly 11 Years In Business Anniversary Month for AB Beauty. Business is great, my team is killing it and we’ve left a trail of happy clients in our wake. I’ve got a lot more than 11 things to be grateful for, that’s for damn sure.

Have a beautiful day 🙂

 

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