Drugstore Makeup, Part 1: My Philosophy

Proof of my recent drugstore haul.

I recently asked for suggestions for drugstore makeup products, so here we are. I understand the request for this type of blog post, as non-drugstore makeup can get expensive. I went out and bought a few makeup products from CVS to test out, but before I start using those and before I give you a list of drugstore beauty products I’ve liked for a long time, I need to explain my philosophy on drugstore makeup and why I can only take testing products so far.

Let me first say that just because a product is pricey doesn’t mean it’s good. I’ve tried makeup, skincare products and hair products that were $$$ and were crap. However, it’s true that some of the ingredients and/or processes used to make a product last longer, absorb quickly, apply more smoothly or make it pigmented are more expensive, and that is typically reflected in the pricing of those products.

I haven’t tried every drugstore product out there, and there will be some that I don’t like that work great for other people. In general though, I have some thoughts on each type of makeup that you can find at a drugstore. I may change my mind after testing out the products from my CVS haul, but I’m writing this before I test anything out.

Foundation. I’ve always told clients that if you can only splurge on one makeup product, make it a foundation. I’ve yet to try a drugstore foundation that comes anywhere to close the quality of the foundations I like best (MAC Face and Body, Armani Luminous Silk Foundation and Make Up For Ever HD Foundation). I find that drugstore foundations often have weird undertones and/or limited shade selections, and the ones I’ve tried don’t blend or absorb as easily as the higher end foundations. The biggest difference I’ve noticed though is the length of wear. Every drugstore foundation I’ve ever tried has worn off wayyyyyy quicker than the non-drugstore foundations I use. Maybe that’s fine with people for their everyday use, but in my line of work, I require products that stay on well. I would think though that most people would want their foundation to still be on by their lunch break, and I’ve had clients tell me that a disappearing act from their foundation was their biggest gripe. So between length of wear, color matching and blendability, I haven’t historically had any love for drugstore foundations. I picked up a Revlon Colorstay Foundation in my recent drugstore makeup haul, so I’ll be testing that out.

Concealer. The drugstore concealers I’ve tried all either wore off very quickly or were thick/quick to cake up. There also seems be an issue with undertones and/or selections of shades in some lines. I think drugstore concealers are similar to drugstore foundations in these ways. Also in my recent haul is the L’Oreal Infallible Pro Glow Concealer, so we’ll see if that one is better than the ones I’ve tried in the past.

Blush. I’ve tried drugstore cream and powder blushes, and I’ve yet to be impressed by any of them. I’ve found drugstore blushes to fade much more quickly than higher end blushes. I also think they tend to have a limited shade selection, although that seems to be getting better the past few years. I picked up a pink Maybelline Fit Me blush in my haul, so I’ll review that in an upcoming post.

Primer. It’s been a long time since I’ve tried a drugstore primer. The last time I looked for one, they were all silicone based, and silicone based primers can ball up and cause foundation to roll off the skin. That happens because silicone doesn’t interact well with the ingredients of some foundations. I’ll test a primer next time I do a drugstore haul, but in the meantime, I’m sticking with my tried and true non-silicone primers.

Powder. I think drugstore powder is fine for everyday use, and I use one myself (details in an upcoming blog post). I don’t use it on clients though because I don’t think it lasts as long as a MAC or Laura Mercier powder. If you’re not super oily and/or you don’t mind touching up a few times a day, I think a drugstore powder can work fine for you.

Eyeshadow. I think you can sometimes get a decent drugstore cream eyeshadow, but I’ve never been impressed by drugstore powder eyeshadows. The color payoff tends to be weak, meaning it takes several applications of shadow to achieve the same intensity you would get from one or two applications of, for example, a MAC eyeshadow. That’s the pigment in drugstore powder shadows being weaker than its higher end counterparts, because the pigments and/or processes used to intensify the pigments are more expensive. So whether it’s the actual type of ingredient used for the pigment or the ratio of non-pigmented ingredients to pigmented ingredients, you’re ending up with a weaker product. Think of a drugstore eyeshadow like a watered down gin and tonic–it’s got more tonic than gin. If you only wear eyeshadow once in a great while and you don’t mind having to apply several layers to achieve the intensity you want, go for it. But if you’re a regular eyeshadow wearer and you think you’re saving money by going the drugstore route, you’re probably not. You’ll likely have to use at least twice as much (probably more) eyeshadow as you would if you bought a higher end powder eyeshadow, so you could end up spending the same as you would have had you bought the higher end eyeshadow first. I picked up a cream eyeshadow and will buy a powder one for my next haul, but I have a feeling the drugstore powder eyeshadows are still weakly pigmented.

Eyeliner. I didn’t pick up any eyeliners in my recent drugstore haul, but I’ve tried enough in the past to have some perspective. I’ve found drugstore pencil eyeliners to either be dry and uncomfortable to use, or extremely smudgy. The crayon and gel liners I’ve tried have all been weakly pigmented or quick to wear off. I do think it’s possible to get a good liquid liner at a drugstore. I don’t personally use liquid liners and it doesn’t make sense to use them on clients because I can’t use the applicator directly on them, but for your own personal use, I think you can find a good liquid liner at the drugstore level.

Mascara. I like waterproof drugstore mascaras and have found one that works better than the high end waterproofs I’ve tried (keep your eyes peeled for the next post in this series). For non-waterproof though, I’ve yet to find one that’s as good as my beloved Diorshow. I’ll be testing a L’Oreal mascara from my haul, so we’ll see how that goes…

Brow Powder and Gels. I’ve found the drugstore versions of these products to be weakly pigmented and quick to wear off. Two things you want opposite of in a brow product! I’ll test out some new ones in my next haul.

Lipstick. I think you can get a good lipstick from a drugstore. I especially like Revlon lipsticks, both for their shade selections and their textures. I’ve tried some drugstore lipsticks that were weakly pigmented or quick to wear off, which again, I think comes down to the cost of certain pigments, processes or long-wear ingredients. But out of all of the drugstore makeup products, I’m most likely to buy a lipstick. I picked up a pretty red CoverGirl lipstick in my recent haul, so I’ll review that soon.

Lip Liner. There are good lip liners at the drugstore level. They don’t tend to have the color selection that a company like MAC does, but with the exception of a few high end lines, I don’t find drugstore lip liners to be that drastically different than many of their higher end counterparts.

We’ll see if I change my tune after I test out the products from my recent haul, but for now, I’m not sold on the quality of drugstore products. Pigment, length of wear and blendability are three very important factors for professional makeup artists, and I think those are the three areas that drugstore products tend to fall short in.

I’ll do another drugstore makeup haul at some point, but I can’t make it a habit. I’m primarily a makeup artist, not a beauty blogger, so I can’t have a kit full of drugstore makeup to use on clients. But because I want to give the people/readers what they asked for, I’ll keep it in mind that people are interested in reviews of drugstore makeup products.

Have a beautiful day 🙂

 

 

 

Alcohol

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