When the Netflix show Girlboss came out this spring, I was bombarded with texts and emails from friends asking if I had seen it. And of course, I had. I will watch or read anything about entrepreneurs, as I’m fascinated by other people’s career paths, particularly when they run their own business. I also like Sophia Amoruso–the woman who coined the term “girlboss”–who this show is loosely based on. (The main character is named “Sophia,” but has a different last name.)
Did I like the show? Absolutely. It’s entertainment so it has to have storylines about the main character’s relationships with other people. But it also did a good job of showing Sophia’s journey as an entrepreneur. The struggles, the joys, the way it consumes your life–it’s all there. It doesn’t show a lot of the nitty gritty admin end of things, but it would be pretty boring to watch people print checks and file paperwork. It glamorizes entrepreneurship somewhat, but not to a ridiculous extent. But I think it’s an inspiring story and anyone considering entrepreneurship should check it out. Britt Robertson, who plays Sophia, is great, although I think she would be too cool to be my friend.
There have been a ton of characters on television and Netflix shows who are entrepreneurs, but their career is usually not the focus of a show. Often when a character is known to be their own boss, you don’t see them working much. I’m a business geek and always want to know more about them. What made them start their own business? When did they open? How many people work for them? What’s been their biggest struggle? Most shows don’t answer or only touch on those topics, but Girlboss answers all of my questions.
If you want to start your own business but are not sure exactly what you want to do, I’m a big believer in immersing yourself in stories from entrepreneurs in all industries. Read, watch and listen to how they got to where they are. They might say something that strikes a chord with you. So if you’re thinking about being your own boss, go to Netflix (or borrow your sister’s account password, like you usually do) and give Girlboss a try. I really think it’s worth the watch.
I’m super tight with Future Allison. I consult with her every day about a variety of things. What should I do when my lease is up? What’s my next big business move? Can I take a trip to Ireland soon? (Please say yes.) I look at the facts and the financials and sometimes bring in Past Allison to remind me of previous mis-steps. Future Allison is good at showing me a pretty clear picture of what’s ahead. I may not always know the details of my next decision, but I have usually have an idea of what my life will look like later on, thanks to Future Allison.
I also seem to have a little bit of the sixth sense. (Anddddd several readers just closed this window.) I think we all have it, but skeptics would disagree. I occasionally get premonitions about things or dream situations that actually happen, so I can’t write it off. I’m no Rhode Island Medium, but between Future Allison, this minor crystal ball ability, my almost nine years in the beauty industry and what I think is strong intuition, I feel like I have a little peak into what’s ahead.
And so I bring you my long term beauty trend predictions. Here’s what I see for our collective faces (and bodies) in the next decade.
Eyebrows. They are absolutely going to shrink. Five years from now, we’ll look back at the dark, thick, blocky Instaglam brows and the less-stylized-but-still-full-editorial brows and say “Oh my God, so 2017.” I don’t think we go back to the pencil thin brows of the 30s or early 90s anytime soon, but some celebrity or model who has naturally thin brows will come onto the scene, and people will start tweezing a little more.
Highlight. Shimmery highlight/illuminator is just about at the top of its bubble, and bubbles always pop. (Science.) Shimmery highlight will still be on the scene in a few years, but in a much more subtle way. Something so overly trendy can’t not implode. It may first happen by people switching to matte highlighters, then forgoing them completely. Anti-shimmer talk will abound. Mainstream American cosmetic wearers will learn that shimmer particles settle into fine lines, blemishes and scarring and accentuate them and people will get skirred.
Lips. This has already started—glosses are getting popular again. In ten years, I say we are back to the every- female-over-14-has-a-lipgloss-in-her-bag days of the late 90s and early aughts. The futuristic glosses will claim to do several things—hydrate, plump, provide sun protection, do your laundry—and cosmetic companies may finally find a way to make glosses shiny and long-lasting but not sticky.
Blush. Cheek color has been quiet for some time now, so I predict that will change. Blush will become more obvious and will be touted as the number one way to look more awake and youthful. Powders, creams, gels and liquid formulations will continue to be available, along with some new formulations like spray. There will also be some tool or technique that is said to be new, but is probably something only new to the masses.
Mascara. More ridiculous wands will be created. Bottom lashes will get a little more love. People will still want long, full lashes, but I also foresee glossy top lashes becoming a thing. That’s right–shiny, vinyl finish black lashes. Mascara wands and different shades have been done to death, but textures–other than fiber formulations–have not been explored as deeply. So that will happen.
Contour. Contour is already gone from some circles but in 10 years, you will rarely see contour tutorials and cult favorite contour kits. Professional makeup artists will still use it in a more subtle way–as they have been doing for decades–but the average woman in 2027 won’t be all about it.
Eyeshadow. Cream shadows will become more popular for the everyday woman, as these formulations are easy and quick to apply. There will always be more complicated Instaglam eye makeup looks but if we are talking real life, the easier a product is to apply and the less time it takes, the more the average American woman will like it.
Eyeliner. Eyeliner will always be a staple and for good reason–it’s a product that can really define the eyes, which are the feature many women want to draw attention to. Formulations will continue to be improved to make the liners last longer, as smudging is still the number one complaint from eyeliner wearers. I predict a trend of colored eyeliners at the bottom lashline in shades that bring out people’s eye color.
Skincare. There have and will always be two camps of skincare maintenance: The Diehards and The Little As Possibles. The Diehards will continue to try new products and regularly say things like “regimen,” “serum,” and “hydrating mask.” The Little As Possibles will continue to try products that claim to “do it all,” allowing them to spend minimal time on their skincare routine. Lasers, Botox and procedures like microneedling will become more commonplace as we head into the future.
Body Makeup. Mainstream America will start embracing body makeup as cosmetic companies find a new way to capitalize on insecurities–bruises, redness and dull skin on arms, legs, back and decolletage–that we didn’t even know we had. Body makeup will become more available at the drugstore level. Highlighting and contouring the face might be less prevalent, but get ready for some collarbone highlighting and contoured cleavage tutorials.
Hands vs Brushes. There are a million brushes and sponges on the market, and now some beauty influencers and YouTube product junkies are using things like hard boiled eggs (gross) and condoms (more gross) to blend their foundation. I’d say the ridiculous point has already been reached, and I do hope you agree. Something that’s so trendy–in some circles, anyway–will eventually implode, and this will. I predict that more people will start using their hands to apply face products, cream shadows and even lipstick.
That’s all I’ve got for now. Who wants to check back with me in 10 years to see what I got right?
I’ve mentioned this topic in some blog posts and Allison Barbera Beauty Facebook statuses, so it’s time to explain myself. Or rather, explain the current division between Editorial makeup and Instagram makeup. I’m not going to disclose which team I’m on right now (but a quick glance at my work would clue you in). My goal is to make this post as objective as possible and help clearly explain the differences between the two types. This will probably be most helpful to beginner makeup artists and Cosmetology and Esthetics students. You’ve got to know your craft, my friends. Types of makeup might be referred to by a client, photographer or director–either as something they want or do not want–and it’s your job to know what they are talking about.
Before social media, editorial makeup was really the only reference. For the purposes of this post, editorial makeup encompasses not just what you see in magazines, but runway and red carpet makeup as well. I would also include most feature film and non-reality television makeup. If you love the work of Lisa Eldridge, Pat McGrath, Billy B, Mary Greenwell, Val Garland or Charlotte Tilbury–all veteran professional makeup artists with decades of experience–you’re on Team Editorial. Not sure what Editorial makeup is? Let’s break it down in everyone’s favorite list format.
I’m Focused, Man. Editorial makeup typically focuses on one feature. There may be a “supporting actress” feature as well–the peachy cream blush that compliments the smoldering, beachy, bronzey eye–but that generally means the rest of the makeup is downplayed. (Think a sheer foundation and muted lip color with that bronzey eye and peachy cheek.)
Do You. Editorial makeup takes the individual into account. Their coloring, skin type, features, eye color, etc. are all taken into consideration when the look is created. Even on the runway when each show has a certain look, one model may have, for example, the yellow eyeshadow that is the focus of the look winged out a bit to flatter her eye shape.
For Real. In this type of makeup, skin looks like real skin (or it did before some overzealous retoucher got a hold of it). You may see some freckles, pores, evidence of the eye sockets most people have, texture of the skin, etc.
Texturize. Not only is there balance between the focus put on each feature, but the textures used. Unless it is to spotlight a trend, you don’t see a fully shimmery or a fully matte face. So you may see a matte wine colored lip but the foundation has a glow to it or the eye is glossy. Or in that bronzey eye example, the lip is probably if not matte, at least not glossy or shimmery. Mixing up the textures “anchors” the face.
Below are some examples of editorial makeup.
Instagram makeup, aka Instaglam makeup, encompasses both Instagram and many YouTube tutorial looks. It tends to be the domain of newer or younger makeup artists and product junkies. There are also “beauty influencers,” who are usually not trained makeup artists, but people who create and post looks they’ve done on themselves. If you’re on Team Instaglam, you may follow people like @amrezy, @iluvsarahii and @mac_daddyy. Want to know the basics of Instaglam? Read on.
I Just Can’t Choose! Instaglam focuses on several features at once. Looks featuring full coverage foundation, heavy contour, strong highlight, a majorly shimmery or cut crease eye, winged liner, thick brows, overlined lips and matte lipstick seem to be the norm.
We’re All One. Instaglam makeup tends to assume everyone has the same face shape, skin type and features. So contour is often placed under the cheekbones, jawline and down the sides of the nose regardless of bone structure and face shape. Brows are typically thick and stylized, with less fill in at the front. Highlight is normally very generously applied to the cheekbones, Cupid’s bow and tip of nose. The Instaglam lip that I see most often is matte, ombre and overdrawn to varying degrees. A grayish lilac shade seems to be popular, but reds and deep or intense colors are big too. Winged eyeliner is prevalent with Instaglam makeup and false strip lashes are usually included. Foundation is matte and full coverage (regardless of skin type) and “baked” with powder, disguising the skin’s natural texture.
Photo Ready. Instaglam makeup is meant for Instagram. These looks are created with the sole intention of being photographed, so the creator can influence lighting and posing, as well as retouching and filters. I’ve read posts where Instaglam beauty influencers were interviewed, and they’ve said they don’t wear the looks they do in “real life” because it doesn’t translate well. It’s similar to theatre makeup, which looks fantastic on stage but crazy town in person.
These are some examples of Instaglam makeup. I’ve chosen popular photos on Instagram which best illustrate the things I’ve mentioned.
Hopefully you now understand the differences between Editorial and Instaglam makeup. Feel free to comment with questions.
Hi, my name is Allison and I’m a workaholic. I started working at age 15 and caught a real high off opening a company with my father. For my birthday that year, he got me business cards with my name and “Administrative Assistant” printed on them. If you think anyone in my sophomore class didn’t have one, you are dead wrong. My senior year of high school, I got out at 12:00pm every day for an internship that I was supposed to do for five hours a week. Instead, I did five hours a day and got paid for it.
I worked selling real estate during my college years. After graduation, I moved to FL where I instantly found a job (and then another one…then another one). I busted my ass as an Office Manager for two years before moving back to New England. I did a couple stints as an unemployed 20something, but those were always short-lived. In my mid 20s, I spent some time working two jobs, which I continued doing until I went full-time with my business. The days of taking time off or working short 40 hour weeks disappeared, and my new schedule of seven day weeks, 365 days a year began. (Yes, I count answering emails for an hour or two on Christmas or Thanksgiving as a work day.)
The addiction is real. Being an entrepreneur put me on another level, and I’ve started to realize it’s not always healthy. I still don’t take full days off, but in the past eight months, I’ve been working on getting some balance. (I know a lot of people think that term is too lifestyle blog-ish, but I can’t think of a better one.) It’s impossible to be truly balanced, which I recognize. When I’m working crazy long days, I think, I should be spending more time with my family and friends. When I make plans with family or friends, I think, I shouldn’t. I have too much work to do. There is no way to do it all, unless I can figure out how to clone myself. (That’s something I think about more often than I should, as I know it’s not possible. But 50 years ago, no one would have thought that cell phones could be possible, so maybe…)
But less talk about clones, more talk about balance. Us workaholics (and anyone taking care of a ton of things, like kids, parents, school, health issues, etc.) will eventually burn out if we don’t take breaks. And a burnt out workaholic is no good to anyone. I am not only the best entrepreneur and makeup artist I can be when I feel balanced, but also the best daughter, sister and friend.
My quest for balance started after I had a mini-breakdown early last summer. Looking back, I think part of it was from the workload but also probably because of my stress level due to my father’s year-long battle with pancreatic cancer (he’s good now, thank God). It all hit me one day in mid-June when I felt particularly buried in work, and I thought, This has to stop. So I started doing these things, which have helped make me a workaholic on the road to recovery.
More Family & Friend Time. I know, I know–this one is a no-brainer. It’s not only my favorite thing to do but one of my two main goals when I opened my business (the other was/is to be cold as little as possible by snowbirding it in the winter). I’ve historically been better at family time, maybe because I can plan ahead for a lot of it (birthdays, holidays, the annual family reunion) but have still missed out on some get-togethers over the years. Friend time can be tougher because I have a lot of them (I don’t know how!) and they are spread out across the country, plus everyone has different schedules. But I’ve made a solid effort to see my people as often as possible and continue to do so. I even do this new thing, which I never consistently did before: I try to meet a friend for lunch or a cocktail after a wedding job. (Not every wedding, but usually after one a week during wedding season.) My old way was to do a wedding job for three to five hours, go home, eat something, then do admin work for another eight or nine hours. Now I take a few hours to hang with a friend post-wedding to decompress. I live in one of the best summer towns in New England (fact) so it’s silly to pay rent here and not enjoy it with the people I love to be with.
Hitting The Snooze Button. I’ve never actually hit the snooze button because if I’ve set an alarm, there’s a damn reason I chose that wakeup time. But I do prioritize my sleep, because I am shitty at life when I’m tired. On the days when I don’t have a morning appointment, I let my body wake up when it wants to. I had a two week stretch over the summer when that time was 5:45am, but lately it’s around 7:00am. I have given myself permission to sleep in if that’s what my body needs. Sometimes I have a hard time falling asleep at night or a nightmare about being late to a wedding wakes me up at 2:00am and it takes forever to fall back asleep. On those mornings, I let myself stay in bed until 8:00am or 8:30am, ignoring the commands from my brain to Get up and work, lazy! The option to sleep in if I feel like it is one of the benefits of being an entrepreneur, but the choice to actually do so is part of my balancing act.
Cutting Out Early. One of the strongest parts of my addiction has been stupidly long work days. Two summers ago, I had a sickening schedule. I would wake up around 8:00am and immediately start working, stopping only for the occasional errand or to go for a run. I would end my work day around 12:00am or 1:00am, go to sleep and repeat. The following year, I decided that work schedule was ridiculous, so I started ending my day at 10:00pm or 11:00pm (but also started waking up earlier). Now I try to end my workday by 8:00pm, sometimes earlier. And I take a lot more breaks during the day. I even take quasi-half days at least once week. (That’s when I stop at 2:00pm or 3:00pm to meet a friend, get home four or five hours later, and only address time sensitive issues after.)
I Plead Not Guilty. I have a guilt thing. I used to be really hard on myself for staying in bed until 8:30am or watching two hours of Netflix in the middle of the day. I don’t do either one of those often, but until recently, I would scold myself for doing so. I would think, What are you doing, Allison? Look at your To Do List! But now, I give myself a break. I don’t shirk my responsibilities to watch “Shameless,” but if I’ve responded to all client calls, emails and any time sensitive issues and I feel like intensifying my crush on Lip Gallagher instead of entering receipts in Quickbooks, I do it. And if I start to feel guilty, I tell myself, You are allowed to take breaks without feeling bad about it. It actually makes me more focused and efficient when I get back to work. The guilty-conscience-for-no-reason thing was not doing me any favors. Although it’s not completely gone, I have quieted the voice considerably.
Taking Care of Number One. I saw a quote recently that resonated with me. It said “You can’t pour from an empty cup. Take care of yourself first.” I have struggled with this philosophy before because it seems so self-centered. And it is, but not in a bad way. I’ve learned that I am no good to anyone when I’m overworked, overtired and not feeling well. So besides getting enough sleep, I try to take care of myself physically by eating well, working out, taking supplements, not drinking like a college kid and being on top of any health issues. I am super preventative with my health and very aware of any changes in how I look or feel. (I’ve caught four pre-cancerous moles in the last year. Booyah!) I do this in part for Future Allison–so she has a better shot at not being saddled with health issues by age 65–and partly for Present Allison. Present Allison does better makeup when she is healthy and feeling well. She’s more clearheaded and therefore better at client and team communication and admin tasks. She’s also more apt to drive an hour or two to visit a relative, help someone move or look over a friend’s resume when she doesn’t feel sick, tired or worried about a health issue. So although putting a focus on self-care (lifestyle blog term #2, if you’re keeping count) may seem selfish, I’ve found it actually provides me with the energy and clarity to be more giving when it comes to my personal life and more focused when it comes to my business. Yes, getting a dental cleaning or going for a run takes away time from work, but I’ve decided these things are essential for me. If being a sluggish, fatigued person with plaque-coated teeth and a constant cold is the price you pay for an empty inbox, then no thank you.
My business has changed me for the better and I can’t see myself doing anything else. I am always going to be a hard worker, because I honestly know no other way. But my family and friends are my heart. You know when you’re on a date and the guy asks “So, what do you like to do for fun?” (Ugh. Please don’t.) I don’t have a list of hobbies to rattle off. My answer is “Hang out with my family and friends.” (Also, “Not date.”) It doesn’t matter if we see a movie, go out to lunch, or sit uncomfortably on the one loveseat that fit through my apartment door and talk for hours. The time I spend with the people I love is what keeps me going. I am passionate about my career but being a workaholic isn’t the best way to go through life. I will keep trying to balance things out so I can enjoy my life and be the most productive entrepreneur I can be. I welcome any advice from recovering workaholics.
I’m a First Born, Only Daughter and Sibling of One. I’m a Two Time Maid of Honor who was voted Most Considerate in high school. I have a Bachelor’s Degree in American Studies and graduated Magna Cum Laude. I’m an Entrepreneur, a Makeup Artist and an Independent Contractor. I’m an INFJ, HSP with Type A tendencies. I’m a Temini who is either a Generation X-er or a Millenial, depending on your source. I’m a licensed Esthetician and a Class 10 Driver who has let her real estate license lapse. I’m 75% Italian, 25% Irish and 100% not doing DNA testing because I need to attribute my emotional outbursts and stubbornness to my genetics. I’m a Bad Boy Magnet, an Old School Hip Hop Head and a Runner. I’m a Gluten-Free Vodka Drinker, formerly a Vegetarian and Bacardi Bitch. Not into labels? Wait, I’ve got one more: Makeup Girl. And that’s the most important one for this blog.
I’ve been inconsistently doing blog posts for almost six and a half years, and I recently realized that my new followers might want to know a little about me. (Should I add “Self Important Blogger” to my labels?) Maybe I’m alone in this, but I like to know why people blog about the topics they choose. Is it part of their job? Or are they writing because they are passionate about certain subjects or think they have information that could help others? (All of those are my motivating factors.) If it’s not a work requirement, I want to know what got them interested in the industry, hobby or part of life they write about. If you’re like me and want to know about this little blogger, read on.
I started “A Pretty Addiction” because I am a Makeup Girl. Yes, I’m also an Entrepreneur who knows every good business has a blog, but that wasn’t my main motivation. This blog allows me to combine two of my biggest passions: beauty and writing. As a born Makeup Girl, I have always loved trying new products and techniques. There is nothing quite like feeling of opening a new product and wondering if it will be my new perfect lipstick/mascara/eyeliner. That moment of hope and anticipation is so sweet, and when the product meets or exceeds my expectations, I’m damn near ecstatic. And writing is my favorite way to communicate, so why not combine the two passions?
I’ve also always loved reading about beauty. Production recommendations, application techniques, new ingredients and product technology, how looks were started and evolved over the years–all of that and more. And I know I’m not the only one who feels that way. There are a ton of beauty publications (both magazines and online) and the US beauty industry brought in $62 billion in 2015.
But what I noticed once I started working as a makeup artist was that there is a huge gap in consumer knowledge. People are buying products–often blindly–but they don’t know how to use them. Many people don’t know their skin type or how that affects not only the skincare products but the makeup they use. They don’t know where to test foundation to see if it’s a color match (on the jawline), how to apply mascara (run the wand back and forth at the lashline for volume, blink into it for length) or why they need a color corrector for dark circles (because the darkness will show through the concealer if you don’t cancel it out first). As a licensed esthetician and makeup artist, I think I can help fill in this knowledge gap. It seems crazy and selfish to not share what I have learned over the past eight years.
So if you like product recommendations, application tips and look how-to’s, you’re at the right place. I also do some posts about entrepreneurship, as the idea that almost everyone needs to be a 9-5 employee is changing, and some of us are meant to ride that wave. I love to hear about other business owners’ experiences and I know I’m not alone with that.
If you are new to “A Pretty Addiction,” you may notice I throw in a healthy amount of hip hop references (or you may not notice and wonder what the hell I’m talking about sometimes). You have to know who you are dealing with here. I am an old school (90s and early 2000s) hip hop girl to the core. I sometimes think in rap lyrics so it’s natural for me to communicate that way. Much like I was born loving makeup, I was born loving rap. It is as much a part of me as my deep set eyes or my freckled arms.
I hope these posts are informative, helpful and fun to read. If you’re a Makeup Girl: Welcome, soul sister. And if you’re not, maybe you do have an inner Makeup Girl who needs to awakened. Let’s bring her out to play!
Have a beautiful day 🙂
 I suspect that was because I had a big pool party every year that people wanted be invited to.
 INFJ is my Myers Briggs Personality type. It’s Introverted iNtuition Extraverted Feeling.
 Highly Sensitive Person. It’s a thing! Look it up.
 It’s what they call those of us on the Taurus/Gemini cusp.
 But I think they are really just “jerks” after age 22.
I recently saw a post from a Facebook friend saying that she was sick of the term “girlboss.” She wants to get rid of that term and use “boss” instead because “girlboss” implies that women are not equal to men. She also pointed out that there is no “boyboss” term used. (I agree with that observation but looked on Instagram to confirm. There were about 1,700 “boyboss” hashtags, but only used in reference to male babies and children.) I saw her post around the time she had liked one of my Instagram posts–which had a girlboss hashtag–so I’m guessing my Insta post had something to do with her Facebook status.
I wasn’t insulted, but it got me thinking because I always cringe a little when I use the term “girlboss.” I’m technically a boss but at 34 years old, I’m not a girl. So it’s half accurate, and I’m not normally in the habit of half-assing things.
I use “girlboss” on Instagram because it’s a hashtag that many people react well to. My Insta account, allisonbarberabeauty, is a business account. I post things that may look personal, but I relate everything to beauty or entrepreneurship. So for my purposes, Instagram is a business marketing tool used to get more exposure. Although my posts are genuine and I don’t buy followers, I am aware that my hashtags need to be relevant to things I post and need to attract the people who might like them. I wouldn’t use a hashtag I hated (I’m looking at you, #iwokeuplikethis) and if you look at my posts, you can see I do minimal (if any) filtering/editing to keep it real, but I do use hashtags that I think will give my posts more exposure. And “girlboss” is one of those hashtags.
Although part of me sometimes hesitates before I #girlboss a post (or use the term on this blog), I admire Sophia Amoruso, the woman who coined the term. Sophia is the founder of the successful Nasty Gal clothing company*. She has built an extremely impressive company (and has had recent success in offshoot ventures), which she wrote about in her book #GIRLBOSS. When I do question my use of that term, I remind myself that it’s Sophia’s term, and she is killing it the business world. If an entrepreneur I didn’t admire coined the term, I’m not sure I would use it.
I’ve been thinking a lot about this and wondering if there is a better term. “Boss” is fine, but it I find it lacking. “Ladyboss” doesn’t make me cringe as much, but I don’t think I’m proper enough to be a lady. “Badbitch” would be my top choice, because my life has been shaped by women like Lil’ Kim and Trina. But it doesn’t have the same entrepreneurial connotation, although it should. If you successfully run a business, you are badass.
The point of that Facebook post and articles I’ve read denouncing the term “girlboss” is that it minimizes women entrepreneurs. Like they are not a real bosses, just the female version of bosses. Some people say women who use the term are hurting the feminist cause. That school of thought is something I have a huge problem with. I am a feminist. Everyone who works for me is female. I’ve had one male work for me, and guess what? He was paid exactly as much as everyone else on the team. In every wave of feminism in the last 100 years, there have been people who said wearing makeup was in opposition to feminism. (I could write a very long post on that, but instead I’ll continue to wear my makeup while I hire women and create jobs that help the economy.) Maybe feminist girlboss shaming is the new feminist makeup shaming?
This post has been my version of thinking out loud while I decide if I want to keep #girlbossing. I’m glad my Facebook friend posted that status because it made me think about something that has never 100% sat well with me. I like to periodically reevaluate the way I do things, both and my business and personal life. I realize that certain ways of thinking, company policies or even makeup application techniques may have served me well at one point, but need to be changed if a better way is available. Self improvement and business growth are both immensely important to me, and I could do neither without stepping back, looking at what I do and deciding if there is a better way. That’s a real badbitch move, right? (Trying that one on for size.)
Have a beautiful day 🙂
*On my finally edit of this post on 11/11, I learned that Nasty Gal filed for bankruptcy. In my mind, that does not take away from what Amoruso has accomplished.
Six years ago, I wrote an email to my friends describing the perfect day I hoped to have once I was running my business full-time (which happened six months later). Reading it now, some of it was spot on but other parts were way off. Remarks from Present Day Allison are in bold. It’s not the perfect day I would have if I was a lottery winner–although I would still work if I was–but rather my perfect realistic day. You’ll see what I mean.
Below that is what I hope my perfect day will be in another six years. I may look at this post in 2022 (or will it just transmit into my brain when I think “blog”?) and say, You crazy, bitch!, but hopefully some of it is accurate. This is sort of a time capsule blog post, with appearances from Past, Present and Future Allison. Future Allison is my favorite, because she’ll have even more experience and wisdom and her skin will look the same as it does now because of retinol.
Job Status: Two years into running AB Beauty part-time. Working full-time as an Office Manager at a construction company Monday-Friday.
Living In: Newport
When I roll out of bed on a weekday, the first thing I do is count how many days until Friday. I like my job as much as I can like a non-makeup job, but that still doesn’t make me want to go every day. When I roll out of bed for a makeup job, my first thought is, Let’s do this. In the next few years, hopefully I’ll be rolling out of bed to go to makeup jobs on weekdays and weekends. You will, but you’ll spend the majority of your time running your company. Also, don’t use the word “roll” so much.
In the meantime, in the spirit of the law of attraction, You loved that book, didn’t you, Past Allison? I’d like to share with you my perfect daily schedule.
7:00am: Wake up. I don’t mind waking up earlier for a makeup job, but if I don’t have something super early, I’d like to wake up at a decent hour. Your “decent hour” is now 6:00am. You’ll start preferring earlier wakeups as you get into your 30s. You’ll like that it gives you more day.
7:05am: Check emails, respond to anything urgent. Yes, you will do that before rolling out of bed. (There you go. One “roll” per day. That’s the new rule.)
7:45am: Go for a long walk. I have no problem walking five or six miles, and I much prefer it to running. The reason I don’t do that walk now is because running is quicker. But if I double or triple the amount of time I’d run and go for a walk instead, I think the calories-burned scoreboard will be even. It’s a lovely idea, but as usual, I think your calories math is off. But you are correct that running is more time-efficient, so you’ll aim to do that for 45 minutes or so most days, during the evenings in the summer and late morning in fall, winter and spring. Don’t worry, you’ll get in plenty of walking for your errands and back and forth to your OFFICE/STUDIO, which you start renting in 2013. You thought that would take many years to get to, but you (as usual) reach your goal ahead of deadline.
10:00am: Shower, spend a solid hour doing my makeup. Create something new and beautiful or interesting every day. More often you work from home in your pajamas and don’t even make it into the shower before 12:00pm. You only do a full face of makeup if you have clients, meetings or appointments. That typically takes 20-30 minutes, and you do it while watching “Chelsea” (Chelsea Handler’s new show that you will be obsessed with) or comedy specials on Netflix (look up Amy Schumer right now and go see her!). You still love doing your own makeup as much as ever, and yes, you still use Diorshow.
11:30am: Become a makeup machine. Trials, photoshoots, event makeup. Bring it on. I’ll fuel up on Zone bars and eyelash glue fumes. The middle part of your day during the week is sometimes spent doing makeup, but more often spent running the business. (Fridays – Sundays are straight weddings and trials from April until November.) Also, you switch to Quest Bars. But don’t worry, you are learning to get balance in your life. You have started doing this new thing where you dip out mid-afternoon once or twice a week to meet a friend for a drink. Still vodka and club or Stoli Doli cocktails, because the classics never go out of style.
7:30pm: Go home, work on writing. You are usually either getting back from a run or still working (sometimes from home, sometimes from your office/studio). Writing at this time of day is not advised, as your brain is mush from working all day. Your creativity peaks in the morning, before the tasks of the day have taken over.
11:00pm: Nuh-night. You try to end your work day by 8:30pm or 9:00pm. Sometimes you fall asleep at 10:00pm, but your body clock normally defaults to an 11:00pm shut down, so that doesn’t change much.
Now obviously my days will be different depending on the type of jobs I’m working on and what my social schedule is It’s minimal but improving, but I’m looking forward to working seven days a week. Good! Because that’s what you will do. Or not. If I want to take three days off to go on a long weekend trip, I’ll be able to. Hahahahaha. NOPE! Who is going to run your business while you’re out gallivanting, you ding dong? Also, you’ll have shit for money until around 2014 so the only trips you will be taking are to your mailbox to see if any client payment checks have come in. You’ll be able to kind of start taking vacations in late 2015 but you’ll still have to do varying amounts of work while you’re away. True “time off” is not a reality yet in 2016. Another great thing about being my own boss is if I need to go to the doctor’s, get an oil change, or even run out to grab a coffee, I can do it without asking permission first. Absolutely. And you are forever grateful for that freedom. That may not be a big thing to some people, but it’s huge to me. I need freedom in my life. If you cage me in, I’ll break out at some point. Still true. Maybe more so.
Job Status: Running AB Beauty full-time. Operating locations in multiple cities with the help of several Office Managers, a Social Media guru and a giant team of top notch makeup artists and hair stylists.
Living In: Newport from May – October, Charleston November – April
6:30am: Wake up slowly. Stretch it out, say a little thank you for my awesome life and gently get myself out of bed. I like to ease into the day.
6:45am: Check email reports from the capable and self sufficient Office Managers at the various branches of AB Beauty. Confirm that everything is going smoothly at all locations. Smile.
7:00am: Drink my coffee (like so standard, which has replaced the term “basic”), do some writing. Maybe put on a face mask because a 2019 study showed that multi-tasking prevents cancer.
10:00am: Shower, apply my makeup, half ass do my hair. Create the perfect look for my outfit and my mood, using all products from my insanely successful makeup line.
11:00am – 7:00pm: A mix of coming up with or executing The Next Big Plan for my beauty empire, meeting a friend/relative for coffee, lunch or dinner, teaching a business class or makeup lesson, going for a run and doing volunteer work for my non-profit, Bring Real Hip Hop Back.
8:00pm: Go to a comedy show or a private Biggie hologram concert.
10:30pm. Another thank you for my bomb-ass life and all the people in it. Then lights out.
I think that is attainable, don’t you? (I plan on finding and befriending a hologram maker in the next two years, so that Biggie concert is not as difficult as you might be thinking.) From past experience, I know that some of what I think may happen in Future Allison’s life might wrong, but the general ideas are probably close. Looking at what I wrote in 2010 and what my reality is now, I underestimated how much time I would be able to take off and how long my work days would be, but everything else was accurate or damn close. So I feel confident that I’m not too far off with my 2022 life.
And now, Present Allison needs to end the writing portion of her day and get going. She feels good about both her current life and what’s to come. She wants to take a second to thank Past Allison for her hard work and ask Future Allison which eyebrow shape is trending in 2020.
It’s the finale! I’m going to miss writing these. If you’ve enjoyed reading these half as much as I’ve enjoyed writing them, then this series has been a success. If you haven’t enjoyed reading them, then what are you doing back? I’m sure there are some Buzzfeed “articles” out there waiting for you.
So let’s finish out this Pros and Cons of entrepreneurship list. After reading these four posts, you should know exactly what you want to do with your life. I’m playin’! But if something I say kicks your ass into gear, then I can and will take the credit. 😉
Pros: You get to do something you enjoy. If you start a business, you hopefully choose a career that involves something you enjoy. Being passionate about something–or at least being very interested in it–is way better than working in a field you have zero interest in. There may come a point when you stop doing what the popular business book The E-Myth Revisited calls the “technician” work–in my case, doing makeup–but as the entrepreneur, you are still in the industry you want to be in. In my experience, working in a field you love makes everything considerably easier. I’ve had my company for 8+ years and I still love opening a new mascara, knowing it could become my new favorite. I still love watching YouTube makeup tutorials and learning different techniques. I still love discovering a new use for a product. And I really still love the feeling I get when someone looks in a mirror after their makeup is done and genuinely smiles. I didn’t have that kind of passion about real estate, air quality testing, the administrative side of education, food service or any other industry I previously worked in. But the beauty industry? That’s my jam.
Cons: It can take away some of your passion. As an entrepreneur, particularly if you are doing a lot of “technician” work, you may find that after a while, you like that part of your job less than you did when you started. It’s probably not that you really like it less though. It’s more likely that you feel weighed down by the business side of entrepreneurship, which requires a lot of energy. I think particularly in creative fields, having enough energy to both create and to manage, market and grow your brand can be very challenging. Speaking for the hair and makeup industries (and I think this example can be adjusted and applied to any creative job), it takes a lot of energy to listen and understand the ideas a client has and successfully execute those ideas so they are happy with their look. A lot can be lost in translation, but a good makeup artist or hair stylist can sort through it. When you give your all to creating what the client wants and then repeat that several times a day, you’re likely drained when you’re finished. But as a business owner, you probably have emails and calls to answer, invoices to send, products to order and a million other things to do after you finish with clients. For some people, that takes the joy out of doing their creative work. Everyone has their own balance they can handle, and the key is to figure that out. In the creative field, you can sometimes find a way to do more technician work than “business” work by working for an agency or as an Independent Contractor for a company. In those situations, you still have to build your brand and do some business work, but the agency or company you work for will offer you the jobs and coordinate the details in varying degrees. (If you hire others though, you immediately step into a managerial role unless you hire a manager.) If you want your business to grow, you will eventually have to find people to do most of the technician and managerial work, but eventually, you’ll have to spend more of your time on being the big picture entrepreneur. (I’m again referencing The E-Myth Revisted. Anyone who owns a business or is thinking about opening one should read this.)
Pros: You don’t have to answer to anyone. If you have a great idea, you can implement it without being impeded by policies or waiting for approval from your supervisor. No one is going to ruin your day by giving you a shitty yearly review or declining your request for one telecommuting day a week. You set your dress code, you do any hiring and firing and you decide how to handle every situation. You don’t have to worry about your boss’s micromanaging or hot and cold personality. When you own a business, you (hopefully) learn from your mistakes–because you will make plenty–instead of worrying those mistakes will get you fired. No more heart-dropping-into-your-stomach feeling when your boss says they need to talk to you. I’ve had some great bosses and some horrible ones, but the one in the mirror–even with her shiny t-zone and thin upper lip–is hands down my favorite. She lets me do what I want and blasts DMX when she’s angry, so I know we understand each other.
Cons: You have a bunch of mini bosses. Each client/customer is your boss in a way. (This may be more applicable if you offer a service.) If they book services or buy products from your company, they are essentially hiring you. And if they decide to no longer use your company’s services or buy your products, they are essentially firing you. You could have several mini bosses at a time and it’s literally your job to please all of them. You need to be disciplined. It’s easy to slack off when no one is over your shoulder. If you are not self-motivated, your business will crumble. Sorry, but it’s the truth. You may find it’s easier to be self-motivated when you are interested in your job, but if you still think you would need a constant push or the threat of someone who could fire you, stay away from entrepreneurship. This rarely happens now that I’m in my mid-30s, but in my 20s, I caught some crap from friends when I declined invites to go out on weekend nights. I very much wanted to be with them, but I also owed it to my clients to show up to their wedding awake, not hungover and sans shaky hands (never a good thing when applying eyeliner). If you are the type of person who will not only consistently go out the night before an early job but will stay for “just one more drink” each time, your business will feel like a 5 star hangover. Except instead of killing your Sunday with its headache and nausea, it will kill your whole company.
Entrepreneurship is not for everyone. And that’s okay! There is no shame in being an employee. You can be fulfilled and happy with your career whether you work for yourself or someone else. If what I describe as benefits don’t sound that great to you, or the bad seems to outweigh the good, then this probably isn’t your path. If you hate your current job, it doesn’t mean you should quit and open your own business. You may just need to be in a different industry. If your heart is in music but you work in banking and are miserable, see what steps you need to take to break into the music industry. It might take a while, but so what? Here’s where I insert one of my favorite quotes: “Don’t give up on a dream because of the time it will take to accomplish it. The time will pass anyway.”
Personally, my worst day working for myself is still better than my best day working for someone else. In the years I spent as an employee before I knew what I wanted to do for a career, I felt a great sense of despair. I knew what I was doing was so far from what I enjoyed, but until my friend Caroline suggested Esthetics school, I didn’t know how to take something I loved and turn it into a job. In the two years I spent working for other people after I had opened my company, I felt frustrated. I so badly wanted to be out on my own but couldn’t do it yet financially. Now that my company is established and I’m financially stable, I feel hopeful, excited and determined. There is a lot of opportunity and I have big plans. I have days that I’m angry that my website is down or annoyed that I can’t get an answer that I need from someone, but it’s rare that I stay like that for the entire day. I think the difference is that I don’t dread my job now. I don’t wish away days. Sure, there are some jobs or clients I know will be more challenging, but nothing is ever so bad that it makes re-think my whole career.
I love that I can basically do what I want. To get to that point, I did have to do a lot of what I didn’t want–doing unpaid shoots early in my career to build my portfolio, working 14 hours on set then four hours running my business when I got home, fighting with my accounting software–but the longer I am in business, the more I can turn down work I don’t need or want and hire other people to do the things I don’t like. (In fact, I have stopped doing or outsourced all of those examples.) And that’s not a hedonistic tactic. Freeing my time of the things other people can do–just as well if not better than me–is smart. It allows me to focus on expanding and growing the company, coming up with the big ideas and then making them happen.
I think it comes down to what you value. An important value for me–which you may have picked up on–is freedom. I need to be able to create a life I want without being held back, and entrepreneurship is the only way I could see to make that happen. Things might have been easier if I loved my previous jobs or not felt this deep need for freedom, but that’s not how it worked out. I know without a doubt that I’m happier as an entrepreneur than I could have ever been as an employee.
In the Usher/Lil Kim collabo “Just Like Me,” Kim raps “If I had one wish in the world, I swear to God, it would be for girls to rock pearls, straight out the oyster.” I don’t feel that strongly about pearls, but I do feel strongly about career satisfaction. Work takes up such a huge chunk of time for most of us, so I truly hope that you have found or will find what makes that time the most enjoyable, lucrative and flexible for you, whether it’s as an employee or entrepreneur.
Psst, come here. I have to tell you a secret. Closer, closer. Whoa, not that close! I don’t know you like that. But your pores look very clean. Ready for it? There is no perfect job. I hit you with some mind-blowing shit on this blog, so tell your friends. I’ll let you compose yourself before I continue.
Are you doing okay? Yeah? Then it’s time for some real talk. The truth is, you would be hard pressed to find a job doing something you love that provides benefits and as many days off as you want along with a stable, high income, no liability or responsibility for the company plus complete control of your schedule and location. I’m sorry if I just shattered your dreams like Big Pun. (If you got that reference, please leave a comment with your favorite cocktail so I can take my new best friend out for a drink.) But let me make you feel better. I do think you can check off many of those things if you have success and several years in business as an entrepreneur. However–here’s where I knock you back down–even if you form a corporation and the legal liability is still personally off of you, you are ultimately responsible for the reputation and success of your business. My point is that leaving a company you work for to open your own won’t solve all of your problems, nor will closing the doors of your own company to work for anyone else. As someone who has been an employee and a business owner, I can speak to both sides.
That paragraph was an emotional roller coaster ride, wasn’t it? Get ready for more of that. Also, be warned that this might be a 10 minute read. But the best 10 minute read you’ve ever had, baby.
I am approaching this post from my perspective and particular experience, seeing as though I can’t get inside anyone else’s head. (Once they develop that technology though, my first stop is inside Lil’ Kim’s head to find out whyyyyyyy?) I currently run my business as a sole proprietor, soon to be an LLC. I have no administrative assistant or office manager. I do this job full time, which I believe means 70+ hours a week. My company provides services, not products. I require specific talent and professionalism in my service providers, so it’s not something I can cheaply outsource like you can do with some product-based businesses. I am not part of a franchise, so I can’t speak on that. I have Independent Contractors–not employees–which is not necessary or appropriate for all industries. So a two person partnership running an S-corp that sells products and has employees, including an administrative assistant, may have a completely different view on things. (If you are that person, I’d love to hear your views on entrepreneur life. Hit me up.)
I’m going to address some of the big factors in a Pros and Cons fashion. Because who doesn’t like that format? Probably only sinners and people who read magazines back to front. I will be heavily generalizing employee jobs here. I realize they are all different and depending on the position and company may have some of the entrepreneur Pros or Cons I discuss. My knowledge of employee jobs comes from the seven jobs I had before I opened my company and the things I have heard from family, friends and clients about their jobs.
Aight. Let’s do this. I have to break Part 3 into two posts because although I’m aware of the benefits of long form blogging, I’m not sure it’s what my readers want. You’re welcome.
Pros: You can make your own hours. Dentist appointment next Monday? You don’t need to use sick time. Want to leave for a trip on Thursday afternoon instead of Friday night after work? Go for it. Your cousin wants to meet for breakfast? Tell her to name the time. Schedule flexibility is one of the huge entrepreneur benefits in my book. Even when it comes to simple things like going for a run at 12:00pm in the winter instead of after work at 6:00pm when it’s dark out, or going to the grocery store during “off hours” to avoid the crowds of people who don’t understand how to move their cart of the way, I am grateful. But the best part is being able to see my family and friends when I want (as long as I’m not booked, anyway.) I live in the same town where I went to college, so I have college friends who will make a quick trip here if they are in the area. Sometimes they can only meet for lunch or for a coffee before they get on the road. When I worked at other companies, I couldn’t dip out for a 2:00pm Stoli Doli* date with my friend who I otherwise might not see for another year. I also couldn’t do things like going to my parents’ house a few days early to help with our giant Italian family Thanksgiving prep. (A table for 40 doesn’t set itself.) I couldn’t have left work to bring my father to doctor’s appointments an hour and a half away. But now? I don’t have to ask anyone or pretend I’m meeting a client. I just fucking go. This control of my hours–essentially control of my life–is one of the greatest advantages to me. This is the only Pro for this category because it’s such a big one and encompasses a lot.
Cons: You’ll work crazy hours. I work more now than I ever did as an employee. Most of this is related to the business owner part of my job. I have a very particular way that I approach my business with policies, same day responses and regular followup, which is time consuming. I have a strong dedication to my business, which is reflected in my hours and what I prioritize. So the amount of hours I work–which I think falls under the “schedule” umbrella–is often double what I put in when I worked for other companies. I don’t take full days off because I don’t have anyone else who can answer my emails or calls, but this will change as soon as I can hire a full-time, rockstar admin assistant who I can trust with this important part of the business. You don’t necessarily get to choose all of your exact hours. When I’m doing makeup, I get to choose whether or not I take a job but I don’t get to choose the start time for a wedding (I started one at 5:15am last weekend) or a film shoot (4:42am is not my favorite call time, but I have had to report at that time before). Those early wakeups can feel brutal, but still better than having to wake up at 6:00am Monday through Friday for the rest of my working years. There is no clocking out. I remember practically jumping up from my desk and cartwheeling out the door (psych, I can’t cartwheel) at 5:00pm or whatever time my work day ended when I was an employee. I never had the type of job that required me to do work after business hours and this was also before people had email access on their phones. Those hours from 5:00pm until whenever I went to sleep were mine and work did not follow me home. If you are someone who likes a definite end to their work day and a complete separation of work and personal life, run the hell away from any thoughts of entrepreneurship. The first thing I do when I wake up and the last thing I do before I go to bed is see if there are any work emails or texts to address. If they are urgent or time sensitive, I have to respond. Again, this will change once I have an admin assistant, but I think it’s something that every entrepreneur will experience to some degree.
Pros: You run the show. When you own a business, you call the shots. You decide how to market your company, what service(s) or product(s) you will offer, which clients or customers you take, who (if anyone) you hire, where your location will be (if you own a brick and mortar business) and a million other things. I am someone who generally likes and does well with responsibility. Some may call that “having control issues,” but this is my blog, so I get to decide what to call it. (See how I worked that example in?) I have always been the planner for family and friends–I have a group of friends who would still be waiting to see The Fast and the Furious in 2001 if I didn’t coordinate it–so that part of my personality lends itself well to the responsibility involved with planning, coordinating jobs and running a business. You earned it. I feel a great sense of pride in my company. It has by no means done well solely because of me–I wouldn’t be where I am with my awesome Independent Contractors, my supportive family and friends, my clients and those who have referred me–but I can give myself some of the credit. I am proud of what my company has become and it’s a really good feeling knowing I had a part in building it.
Cons: You’re accountable for everything. Your specific legal liability will depend on the business entity you form and insurance you carry, but unless you are in a partnership, your business is all you. Someone who works for you angers a client? You take the fall. Water damage at your business location? You may have some help from your insurance company (and landlord if you rent), but you’re dealing with the cleanup, the phone calls, rescheduling appointments, replacing any damaged items, etc. If you go away on vacation, you have to either arrange coverage or be available for anything that comes up. If you’re an employee and someone sues your company, you might be out of a job if it causes the company to close–which is recognize is a risk–but I think that is pretty rare. If you are a business owner and someone sues your company, even if you’re an S-corp, you’ve got many sleepless nights ahead thinking of ways to recover your business (if possible), what you will do if you can’t, how to pay for the legal costs and some added anxiety if you have people working for you who depend on you for their livelihood.
Pros: You have unlimited income potential. Like Biggie said, sky’s the limit. When you own a company, your next raise is only one killer idea away. That idea doesn’t have to be groundbreaking. It could have to do with bringing on more people, improving or creating a new product/service, going after a different market, etc. Unless you are an employee who works on commission, you probably won’t have the same opportunity to increase your salary. You may be able to get promotions or raises, but in many cases, you can only get so far as an employee. Entrepreneurship allows you to potentially make as much money as you want. I am not rich–yet–but I am considerably better off financially than I ever was as an employee. I’m not a big status or “things” person, but having a good income and no debt a) Eliminates the stress I used to feel about being able to pay for things and b) Allows me to have certain experiences I couldn’t have before. I had to turn down a lot of invites from friends–a Chelsea Handler standup show, a girls’ trip to Vegas, several birthday night out celebrations–in my early years as a business owner. It was a sacrifice, but I knew I had to invest my “extra” income into advertising, marketing and better beauty products. Those things were necessary to grow my business and bring in the income needed to never have to say no to an invite because of my bank account.
Cons: You’re going to go through broke stages. No one opens a business on a Monday and is rich by Friday. It normally takes a while to turn a profit. There are variables–whether you have a brick and mortar versus an online business, how you obtained your startup funds, which industry you are in, how saturated the market is, etc.–but the average amount of time needed that I have heard and found in my research is two years. Even when your business becomes profitable, you are probably “ramen profitable” at first. That means you make enough money to cover your business and living costs with just enough money left for ramen noodle-level meals. (To my gluten-free peeps: Consider this “Larabars profitable.”) Again, the amount of time you are financially limited will depend on your living costs and business expenses, but it’s safe to expect you will be struggling at some point. If you are a freelance boss, you’re going to have slow months where you get few (or no) job calls until you build up your business and reputation. If you offer a product/service people want and know how to run a business–unless you are putting in minimal effort and spending your money foolishly–this is likely a temporary stage.
I’ll leave you there, in anticipation of Part 3b. I’m sure you can barely stand it.
Have a beautiful day 🙂
*A Stoli Doli is pineapple infused vodka. Drink it on the rocks if you’re gangsta like me.
You might not think it by looking at me, but I get giddy. And when that happens, it’s best that I am by myself because it’s a ridiculous reaction. When a thought about something I’m really happy about first comes into my mind (or an old school jam I haven’t heard in a while is on the radio), I get so overwhelmed with how good it is that I break out into a giant smile and I squeal. Yes, squeal. Picture a 6 year old on Christmas morning, but make them a few inches taller and wearing a Biggie shirt and red lipstick.
This giddy feeling hit me on the daily mid-winter of 2011 when I became a full-time business owner. I felt a freedom that I had never felt before and I was elated. But I was also terrified, because my entire income came from my business and I had to actively bring it in. I had always put my all into every job I ever had, but part of me knew I could have put in less effort and I still would have gotten a paycheck. That’s not the way I do–my genetic code won’t allow me to half-ass anything–but I think I would have had to really mess up or consistently do small, crappy things to get fired. I knew that when I opened my business, I would have to work hard to earn every penny someone paid me. That was a less scary thought when I had a regular source of income from a day job, as I did for my first two and a half years in business. But in winter of 2011, shit got real.
When I left you last, I jumped from my decision to open my own business to the fact that it took 2+ years to do it full time. That gap of time, although somewhat financially stable, was tough for me because I knew what I wanted to do full time but couldn’t do it yet. That’s a frustrating feeling for someone with an ambition addiction. I had opened my business without taking out loans, receiving seed money or grants and I as mentioned in Part 1, no sugar daddy (or sugar mama, unless you count my friend Julie who used to cook me delicious meals and let me use her washer and dryer because I couldn’t afford the laundromat). I had no savings because the “extra” income I made went towards college and Esthetics school loans and the credit card debt I wracked up as I built my business. I had no roommates because I don’t play well with others, so no one to split living costs with. I also had no business partner with whom I could divide responsibilities and startup costs. I was running my business nights and weekends when I was not at my day job, but I was making only a supplemental income from it. It would have been financially foolish to quit my day job and go full time with my business during the first 2.5 years. So I (impatiently, and with much bitching to my family and close friends) waited until the time was right.
In 2011, I started hiring Independent Contractor hair stylists and makeup artists because my company was growing too much to be a one woman show. This was a huge turning point for me. I actually didn’t start out intending to build a company. I wanted to work in film and do wedding makeup on the weekends (which I now realize is an absurd plan). I thought 5 or 6 years into it, I could bring on another makeup artist and maybe a hair stylist. I now have 11 rockstar artists and stylists and am hiring. The Weddings component of my business grew so quickly that it demanded too much of my time to be on a film set for 12+ hours a day. Without purposely intending to, I pulled away from building a career in film (something I only did on a small level) and went full force into running my company. Around 2013, I stopped feeling like a freelancer and starting feeling like a business owner (both are boss status in my book though, as I mentioned in Part 1).
When I got enough work that I could go full time in 2011, I was beyond excited to be out on my own. But it was a struggle to exist financially. I never defaulted on my bills or paid my rent two months late, but I lived what Oregon Trail would call a barebones lifestyle. I rarely went out to eat, never bought clothes, didn’t go on any trips (unless I had miles and a free place to stay) and freaked out when it came to Christmas gift buying time. There were times when money was so tight that I felt paralyzed. I remember once getting towards the end of a tube of toothpaste, looking at my bank account and thinking, Shit. If I had lived with someone or didn’t have even half of the debt I had, it would have been a completely different story. But I made choices that put me in that situation, so I dealt with it the best I could. Sometimes that meant getting in my bed and crying, but it mostly meant working harder to bring in more business. By 2014, I started pulling in the income I needed to make me feel like a real adult. Fast forward to current day, where I am completely debt-free and will be living in a warmer location for the winter because I can. And I can buy as many tubes of toothpaste as I want without even glancing at my bank account. Straight out ballin’. Although I struggled hard for a few years, I am now in the best financial position of my life. I’m no millionaire–that was never my goal–but I don’t have the financial stress that weighed heavily on me for so long. It’s an amazing feeling.
But yo, the workload! To this day, some people assume I have the day off if I don’t have a wedding or a shoot. WRONG. The majority of my time is spent running my company. Emails, contracts, schedules, invoices, advertising, accounting, managing my team–that’s me. From the smallest errand to the biggest decision, it’s all my responsibility. Out of printer ink? Staples run. Need a new logo designed? I have to find the right person, hire them, come up with ideas, look through proofs, approve and then pay for the work. A bridal trial with one of my hair stylists and makeup artists? I coordinate everything. That’s a location, date and time that works for all three parties. I now coordinate 100+ trials per wedding season. Plus the logistics of every wedding, photoshoot, corporate shoot and event we do. As the owner, I’m also responsible for coming up with the big ideas, which I’m not even going to hint at because I’ve got so many things in the infancy/prep work stage. I am growing a beauty empire here, my friends. If all of that is your version of taking a day off, then you’re a weirdo.
Luckily, my passion for makeup and my desire for the type of life I personally can only get through entrepreneurship keeps me going. I still love the transformative power of makeup. When someone looks in the mirror after I do their makeup and says “I love it!,” I have to keep my giddyness under control. And the lifestyle entrepreneurship has given me–control over my schedule, which allows me more time to see my family and friends and financial freedom, which makes everything a little bit easier–is something I wouldn’t change for the world.
When I started my company, I knew my freedom and business success would bring me the confidence I needed in life. Confidence was not something I had in my teens or most of my 20s, but my intuition told me my business would change that for me. And it did. I realize part of that could be just growing up, getting infinitely wiser by the day. But I believe the confidence and self awareness I have now comes from opening and successfully running a company. I have learned a lot about myself–both good and bad things–since opening AB Beauty.
I am a goal-oriented person. You know what tastes as good as a Three Olives Cherry Vodka, club soda and a splash of cran on a hot summer day? Accomplishment. I love reaching–nah, crushing–goals. I revel in it, I celebrate, then I move on to attack the next one. There is always a next one (or 50) and they are on my To Do list, waiting for the sweet sound of pen hitting paper, crossing a line through something I slayed. I’m guessing most successful entrepreneurs feel the same way. (And by “successful,” I mean an established business that grows each year. I don’t think you have to own a Fortune 500 Company to be considered successful.)
I didn’t start my company to be well-known or filthy rich. Those things don’t motivate me. What motivates me is efficiently running, constantly improving and growing a company. I strive to provide my team with as much work as they want and give my clients the kind of service that makes them hug me. My goal has been to create a career that I not only enjoy, but one that allows me to spend time with the people I love. I’m not the perfect business owner by any stretch, but I do my best and I’m happy with what I have. I am very thankful for my team, my clients, people who refer my company and my family and friends who have supported me. I recognize that I have something really good here and for that, I am immensely grateful.