Label Conscious

Beauty blogger

I’m a First Born, Only Daughter and Sibling of One. I’m a Two Time Maid of Honor who was voted Most Considerate[1] in high school. I have a Bachelor’s Degree in American Studies and graduated Magna Cum Laude. I’m an Entrepreneur, a Makeup Artist and an Independent Contractor. I’m an INFJ[2], HSP[3] with Type A tendencies. I’m a Temini[4] who is either a Generation X-er or a Millenial, depending on your source. I’m a licensed Esthetician and a Class 10 Driver who has let her real estate license lapse. I’m 75% Italian, 25% Irish and 100% not doing DNA testing because I need to attribute my emotional outbursts and stubbornness to my genetics. I’m a Bad Boy Magnet[5], an Old School Hip Hop Head and a Runner. I’m a Gluten-Free[6] Vodka Drinker, formerly a Vegetarian and Bacardi Bitch. Not into labels? Wait, I’ve got one more: Makeup Girl. And that’s the most important one for this blog.

I’ve been inconsistently doing blog posts for almost six and a half years, and I recently realized that my new followers might want to know a little about me. (Should I add “Self Important Blogger” to my labels?) Maybe I’m alone in this, but I like to know why people blog about the topics they choose. Is it part of their job? Or are they writing because they are passionate about certain subjects or think they have information that could help others? (All of those are my motivating factors.) If it’s not a work requirement, I want to know what got them interested in the industry, hobby or part of life they write about. If you’re like me and want to know about this little blogger, read on.

I started “A Pretty Addiction” because I am a Makeup Girl. Yes, I’m also an Entrepreneur who knows every good business has a blog, but that wasn’t my main motivation. This blog allows me to combine two of my biggest passions: beauty and writing. As a born Makeup Girl, I have always loved trying new products and techniques. There is nothing quite like feeling of opening a new product and wondering if it will be my new perfect lipstick/mascara/eyeliner. That moment of hope and anticipation is so sweet, and when the product meets or exceeds my expectations, I’m damn near ecstatic. And writing is my favorite way to communicate, so why not combine the two passions?

I’ve also always loved reading about beauty. Production recommendations, application techniques, new ingredients and product technology, how looks were started and evolved over the years–all of that and more. And I know I’m not the only one who feels that way. There are a ton of beauty publications (both magazines and online) and the US beauty industry brought in $62 billion in 2015.

But what I noticed once I started working as a makeup artist was that there is a huge gap in consumer knowledge. People are buying products–often blindly–but they don’t know how to use them. Many people don’t know their skin type or how that affects not only the skincare products but the makeup they use. They don’t know where to test foundation to see if it’s a color match (on the jawline), how to apply mascara (run the wand back and forth at the lashline for volume, blink into it for length) or why they need a color corrector for dark circles (because the darkness will show through the concealer if you don’t cancel it out first). As a licensed esthetician and makeup artist, I think I can help fill in this knowledge gap. It seems crazy and selfish to not share what I have learned over the past eight years.

So if you like product recommendations, application tips and look how-to’s, you’re at the right place. I also do some posts about entrepreneurship, as the idea that almost everyone needs to be a 9-5 employee is changing, and some of us are meant to ride that wave. I love to hear about other business owners’ experiences and I know I’m not alone with that.

If you are new to “A Pretty Addiction,” you may notice I throw in a healthy amount of hip hop references (or you may not notice and wonder what the hell I’m talking about sometimes). You have to know who you are dealing with here. I am an old school (90s and early 2000s) hip hop girl to the core. I sometimes think in rap lyrics so it’s natural for me to communicate that way. Much like I was born loving makeup, I was born loving rap. It is as much a part of me as my deep set eyes or my freckled arms.

I hope these posts are informative, helpful and fun to read. If you’re a Makeup Girl: Welcome, soul sister. And if you’re not, maybe you do have an inner Makeup Girl who needs to awakened. Let’s bring her out to play!

Have a beautiful day 🙂

[1] I suspect that was because I had a big pool party every year that people wanted be invited to.

[2] INFJ is my Myers Briggs Personality type. It’s Introverted iNtuition Extraverted Feeling.

[3] Highly Sensitive Person. It’s a thing! Look it up.

[4] It’s what they call those of us on the Taurus/Gemini cusp.

[5] But I think they are really just “jerks” after age 22.

[6] Legit allergy, not a diet choice.

 

I Know I’m Slacking

New blog posts soon, I hope! I just lost the last one I had been working on, I need to walk away from my computer right now. So frustrating!!!! I’ll try to be a better makeup blogger, I know I’ve been neglecting this. I’ve had an extremely busy summer and fall looks like it’ll be the same way. When I try to write a blog after a 16 hour day, all that comes out is nonsense and I end up having to delete it. So I’ll try again soon, but not right now when I’m not happy with this WordPress site. Last draft saved at 3:45pm? Liars!

Maybe I need to put on some makeup to calm myself down…