Now that you have read Part 1 (and loved it) and have identified your face shape, I’m going to help you learn how to sculpt it, if you so desire. I want to emphasize that this is not a necessary technique. There’s nothing wrong with your face shape. Really! But if there is an area you’d like to minimize, bone structure you would like to bring out or you’re a makeup artist, you may find this information helpful. I’ll be addressing face shape sculpting in this post and Part 3 will be about emphasizing or minimizing specific features using contour and/or highlight. In Part 4, I’ll walk you through product choices and tools of the trade. And Part 5 will be a request for your resume, since you’ll know enough to be a makeup artist who I can hire. (Kidding. There is no Part 5 but if you’re a makeup artist in Rhode Island or Massachusetts, go ahead and send me that resume.)
Oblong: If you have an oblong face, you might want to make your face look fuller and less long. To minimize the length, you can contour at the bottom of the chin and the top of the forehead, close to the hairline (that part is not on the diagram, but that’s what I sometimes do if a forehead seems “tall.”) To add fullness to the face, applying blush to the apples of the cheeks–blend it well!–will be flattering. Unless you have oily skin, large pores or wrinkles on your cheeks, a blush with a little shimmer in it can help bring light to the apples of the cheeks, making them look more round.
Rectangle: A rectangle face can look a bit sharp around the outer edges, so the idea is to soften those edges by contouring them (which will make them recede). Contouring at the top of the forehead will minimize the height of the forehead if that’s a concern. Blush on the apples of the cheeks can also bring some roundness to the face.
Round: If your face is round, it is wider than it is long. You can minimize that difference by contouring the temples, under the cheekbones and around the sides of the face. Light contour right under the jawline is also flattering. Highlighting the chin and forehead will add some height to the face. Blush looks best when applied a little further out on the apples of the cheeks and slightly–now not 80s style, but slightly–blended upwards.
Square: The idea of sculpting a square face shape is to make the chin and forehead more prominent. Applying highlight to those areas will give that effect, and contouring around the temples and on the jawline will make those areas recede. Contouring under the jawline is not advised unless you want to accentuate the angled jaw shape. This diagram shows highlight under the eyes, which is really more about eye shape and concerns (dark circles vs. puffiness) so ignore that part.
Inverted Triangle and Heart: With inverted triangle and heart face shapes, highlighting the entire chin adds width to the most narrow part of the face. If the chin is pointed though–which is often the case with heart shaped faces–I would not highlight the center of it but rather right around it and onto the bottom of the jawline. Contouring around the edges of the forehead and under the cheekbones on both face shapes is also typically flattering. Often the heart shaped face forehead is short so highlighting the forehead will give the illusion of height there. I don’t suggest doing that if your forehead is prominent/protruding, which is common with inverted triangles. And see the Square Face Sculpting section for my thoughts on highlighting under the eyes.
Diamond: This face shape is widest at the cheekbones, so highlighting the chin and forehead will give balance to the bone structure. Contouring the sides of the face will help minimize the width. I do not recommend any type of highlight on the cheekbones for diamond peeps. Blush looks most flattering when applied on the outer apples of the cheeks.
Triangle: On a triangle face, the forehead is more narrow than the jawline, so highlighting the forehead brings balance. A small dot of highlighter on the center of the chin can be flattering if the chin is weak (meaning in profile, it looks like it is pushed back in comparison to the nose and forehead). Contouring the sides of the face from the cheekbones down will minimize the width there. This is not shown on the diagram, but I would also lightly contour right on top of the jawline (to the right and left of the “Highlight” circle on the chin. Highlighting under the jawline is not advised, as that will only accentuate the width there. Blush looks best when applied on the outer apples of the cheeks.
Oval: Oval faces are generally symmetrical but the chin can be slightly more narrow than the forehead, so a dot of highlighter there is flattering. (This diagram shows highlight on the center of the forehead too, but I don’t think that’s necessary.) Contouring under the cheekbones and highlighting on top of them brings out the bone structure.
I hope this has helped you get a better feel for sculpting your face shape, if that’s something you’re into. There are other factors that can help flatter your bone structure–your haircut, the way you style your hair, your glasses or sunglass frames, even the jewelry you wear–so you can dive in pretty deep if you want. If this is fun for you or there is an area of concern you want to address, I say play around with this stuff until your little heart (and maybe heart shaped face) is content. But remember that there is nothing wrong with your face shape or bone structure so you don’t have to do any of this. It’s optional, like a hair glaze at the salon or leather seats in a new car (heated seats, however, are essential in my book.) Just because an option exists doesn’t mean you have to take it. That’s a good thing to keep in mind if you’re dating too…
Have a beautiful day 🙂